Friday, March 9, 2018

Why a Website Is Essential for Your Business Growth in 2018 and Beyond

If you don’t have a website in 2018, then what are you waiting for?

It offers your business so many opportunities for growth that not having one is stopping it from achieving its real potential.

That is why today we are going to show you why your business needs it badly. We will share with you all the opportunities you can profit from, so you can understand why you need to invest in one right now.

Needless to say, we are here to build it for you. Get in contact today and let’s start building your website!

It Is the Foundation for Digital Marketing

Without a website, it is almost impossible to work with digital marketing.

Of course, you can use other properties like YouTube videos, but that is not professional at all. Not a bit, especially in important verticals like law, insurance and finance.

You need to have a professional website your visitors can arrive to, a place where they can learn about your business, explore your products/services and finally buy.

Of course, not all websites are the same and that is why you need to work with a team of experienced and professional web designers, but we will talk more about that later.

If you have heard good things about how businesses increase their sales with the help of the internet, then it is due to a good website and proper digital marketing strategies.

Therefore, if you want to explore the amazing profit potential from online marketing, then you need to have a website in the first place.

A Must for PPC Advertising

Be it Adwords (search PPC) or Facebook Ads (social PPC), without a website, it is impossible to exploit both traffic sources.

The State of Social Media in Thailand:

As of January 2018, Samsung has nearly 6 million active fans in Thailand. That is a strong sign of the state of social media in the country and how important it is.

On another note, Lenso Wheels has accumulated over 2.5 million interactions. Again, this is evidence of how important it is and why big brands like Lenso Wheels and Samsung care about it.

Nonetheless, you do not need to be a big boy to take advantage of social marketing, be it the “free” or paid way.

You need to send that traffic somewhere, and the best place to send it is your website. If it is tailored for your audience and niche, then you can expect to get amazing results.

You cannot ignore the power of social media marketing, however, in order to exploit it properly and at its maximum, you need to have a proper website. Without it, you are way behind your competitors.

Make Search PPC Possible:

We have already talked about the importance of Adwords for your business. However, without a website, it is impossible to exploit it.

Simply put, if you do not have a place where your traffic can arrive to, then how do you expect to convert it?

You need a proper website and landing pages (don’t worry, we will take care of it). This will allow you to convert your traffic in clients and sales.

In order to make Adwords work for your business, you need to test, test, test, test and test over and over again. Therefore, we will need to work with your website and modify it, in order to see what setup works better with the traffic you are receiving.

Multiple variables come into play at the hour of optimizing a PPC campaign and making it a winner. We know how to do it and we can do it for you, but without a website, it is impossible.

As you can see, a website is a must-have. It is the foundation of digital marketing, and without it, most things are not possible.

You will not regret this investment; to the contrary, in a short time you will be glad you did it, once you see the excellent results it will deliver to your business.

It Makes SEO Possible

Without a website, it is impossible to do SEO, and therefore, you will be leaving tons of money on the table.

Organic Traffic Is Profitable:

Organic traffic is precious because it sends a stream of highly targeted visitors to your website, which as you can easily guess, can deliver you sales and clients.

Unfortunately, without a website it is not possible to exploit this amazing source of traffic that can take your business to a completely new level.

You need a website to rank in Google for the most important keywords for your industry.

The keywords are the phrases or questions people search on Google and with the help of powerful SEO strategies, those people will find your website on the first page, and thus, be more likely to buy from you.

Let’s suppose you own a cooking school in Chiang Mai. Wouldn’t it be amazing to rank on the first page (and first positions) for the following keywords?

  1. Cooking school in Chiang Mai (1300 searches/month)
  2. Cooking school Chiang Mai (1300 searches/month)
  3. Chiang Mai cooking school (1300 searches/month)
  4. Chiang Mai cooking class half day (140 searches/month)
  5. Best cooking school in Chiang Mai (50 searches/month)

As you can see, there are thousands of people looking for your services every single month.

You are smart enough to understand the potential of this, however, without a website it is impossible to take advantage of this.

The perks of having a website are multiple, and the ability to drag traffic from search engines is one of the biggest.

An Important Note:

Having a website will not bring you organic traffic by itself, of course not. It is essential to have a professional and SEO-educated team of web designers and developers to build it, because otherwise, you will face the following issues:

  • Your website will not have SEO-friendly code
  • It will not be optimized for ranking in search engines
  • It will be harder to crawl by search engines’ spiders
  • It will probably face indexability issues

That is why you need to work with a competent web design agency, and SEO Heroes Chiang Mai is your best choice in the city!

If you want a website that ranks and attract highly targeted traffic by the loads, then we can make it happen for you.

Get in contact today and let’s make your business grow!

It Makes You an Authority

On a side note: it is impossible to do branding without a website.

If you want to be perceived as an authority, then you need a professional and niche-tailored website. This has multiple benefits:

  1. You will emanate trust from the beginning
  2. New prospects will be more likely to trust you
  3. You will strengthen bonds with current clients
  4. You will give mouth-to-mouth marketing a huge boost
  5. You will obtain more sales and clients
  6. Your reputation will improve and grow stronger

In order to achieve this, you need a few things from which a website is essential. Along with proper online reputation management and branding (both offline and online), you will see a huge boost in your authority in your industry.

A Must in These Competitive Times:

Did you know that Thailand is the 10th most competitive economy in Asia-Pacific?

Thailand’s economy is growing rapidly, and therefore, competition is doing the same. It is healthy for the country and its development, but this fiery environment will override your business if you do not take action.

You need to keep an edge over your competitors, and lacking a website is putting you way behind them.

You cannot afford to run a business in 2018 without a website and a strong online presence, because a growing number of people in Thailand are relying on the internet for searching and purchasing products and services.

These times bring you tons of opportunities, because you can profit way more than back in the day, but you need to find that audience and you can find it online. That is why you MUST have a website.

Do not be left behind and allow your competitors to replace you, because sooner or later that is what will happen. These competitive times will just grow wilder and more profitable, but you need to keep an edge to take advantage of them, and that is what a website and online marketing can bring you.

An Important Note:

Just like the case of SEO, you need a proper website built by professionals.

In this case, you need a website designed for your niche and for that special kind of visitors. Unfortunately, not many companies do the hard job of researching your industry, building an ideal type of customer and so on.

However, here at SEO Heroes Chiang Mai we do things different, because we research everything about your industry and reverse-engineer your best-performing competitors in order to come up with the perfect design for your company.

Your visitors will trust your website and they will be more likely to work with you than with your competitors.

That is exactly what you want to achieve. They will feel identified and trust you, and that is the perfect recipe for boosting your sales and number of clients.

As you can see, a professional website built by our team is the quickest way for taking your business and profits to the next level!

The Rise of Online in Thailand

It is amazing to see how much Thailand is progressing, and this can be observed in how much online sales are growing.

Did you know that the number of online shoppers in Thailand is expected to reach 14 million by 2021? That is an insane amount of potential clients, and you are missing out this profitable opportunity without a website.

Since 2016, there has been an important rise in mobile phone shopping, and this trend is only growing stronger with the passing of time.

Let’s suppose you run a cosmetics store in Thailand and you wish to sell nationally. Without a website, you are leaving amazing opportunities on the table, and do not doubt about it that your competitors will take advantage of them instead of you.

In your concrete case, an e-commerce shop would be the perfect solution. It would allow you to show all of your products to potential clients, and therefore, generate tons of sales.

If you send the right kind of traffic to your shop – be it organic or from PPC campaigns – then you will get amazing results. That is the power of the internet, and exploiting it couldn’t be simpler.

How so?

Because you only need to outsource all the hard work to a competent digital marketing agency… just like us!

We have a vast experience building business websites as well as e-commerce shops and more. If you need a proper site in the internet to advertise your services, build your authority and send you sales and clients, then we are the solution you are looking for!

Final Words:

It is clear now: a website is essential for your business growth.

Now you have multiple reasons to believe so. You have seen how it makes digital marketing possible and how online purchases are growing big time in Thailand, and how this trend will only keep growing stronger.

You also know how competitive Thailand’s economy is, and how this situation will keep getting wilder with the passing of time.

Your website and digital marketing can bring you the edge necessary to outperform your competitors and keep a bigger share of your market.

What are you waiting for then? It is time to get your own website. Only contact us and we will be more than happy to help you!

Do you need help ?

Get in touch today and we can start to discuss the right solution to your business.

We will help you to find your next generation of customers!

Write us today!

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The post Why a Website Is Essential for Your Business Growth in 2018 and Beyond appeared first on Seo Heroes Bangkok Co., Ltd.

from Seo Heroes Bangkok Co., Ltd

Thursday, January 25, 2018

8 Game Changing On-Page Techniques to Dominate Local Google Searches

It is no secret that local SEO is crucial for businesses that cater to their communities to succeed in getting attention on Google. However, for your local SEO efforts to succeed, you must create the right on-page signals so that Google can read your website properly. The right on-page signals have the largest impact on your local SEO which means that the better the techniques you use to enhance the signals, the higher your site will rank on search engine result pages.

So, before you begin your effort to improve your local rankings for search engines, you will need to maximize your on-page signals to get the best results. What follows are eight proven techniques that will enhance your on-page signals, so you can dominate local Google searches.

Use Local Keywords on Title Tag and Meta Content

The secret to successful local SEO is making search engines like Google link your website and business to your geographic location. This will mean that you need to use the right keywords to make that association so when someone looks for the products or services you provide in their community, they will come across your website.

The most common way is to incorporate the name of your community into your target keywords. A combination of the products or services you provide with the right location keyword should be in your title tag and meta content. You want to limit the keywords to a simple business description, such as “pizza delivery” and location, such as “Bangkok”. Do not expand the use of keywords or Google might read your website as spam which only causes more issues.

You may need to do some experimentation to find the right combination, but once it is found your website will benefit greatly from having the proper tags and meta content for your site.

Improve Landing Page Content

It’s not enough to get people to visit your landing page, you must make them stay for Google to rank your site at or near the top. Otherwise, Google will lower the ranking for your site because visitors are not staying long enough. You will need to create content that is interesting, informative, and valuable to the reader which makes them stay longer. You’ll find that good content not only keeps people on your site for longer periods, but also helps improve your sales as well.

The key to creating good content starts with the basics which means using proper spelling, grammar, and shorter sentences for easier understanding. Here are a few more tips which will help improve the content of your site.

  • Use Bullet Points
  • Create Smaller Paragraphs
  • Spread Keywords Evenly Throughout the Content

The more you can improve your content, the better off your website will be in attracting visitors and converting them to customers.

Create a Business Logo

While many business owners may associate a logo with the print or traditional media world, they still carry a considerable amount of importance on the web. There are several reasons for this, starting with the fact that good logos are associated with strong businesses. Because business logos have such a strong associative quality with the company, the lack of a logo creates the subconscious belief that the business is not as trustworthy. So, if you have a logo already for your company, it needs to be on your website as well.

Be sure to properly tag your logo so that Google understands what it means. It’s possible that the logo itself will not be seen or properly displayed by Google unless it has the right tagging. Another important consideration is keeping the logo in the same place on each page. This provides consistency for those who are going over each page and helps you to place the logo properly. Of course, you can always use your business logo multiple times on a page when appropriate.

Use Accurate Contact Information on Website

This means that you should place your name, address, and phone number (NAP) on your site and make sure the information is up to date. This is because Google search will consider your business contact information and rate it for accuracy. This means that your NAP not only needs to be accurate, but clean of other words or information.

Too many business owners try to add keywords or expressive adjectives to their business name which only decreases the SEO effect unless such words are part of your actual business name. This means that you should limit your business name entry to exactly that and add nothing else. Keep in mind that there will be other areas where you can add a description which may include keywords. However, with your NAP requirements, just stick to the basics.

Speed Up Download Time

How fast a page loads onto a computer, laptop, or mobile device can make all the difference between keeping a potential customer or losing them to another site. One of the simplest and most effective ways to keep people coming back to your website is by speeding up the download time. This can be accomplished by reducing the image size, fewer graphics, and other files that take up a considerable amount of space.

There are simple tools that let you see how much space is being taken up by the various images, graphics, and other displays. With them, you can make the right changes which keep your site attractive and functional while increasing the download speed so that potential visitors do not become discouraged.

Site Structure

You will need to optimize the design and UX of your site depending on its structure. This means considering whether you will create a separate page for every service that you offer and each city or community where you are located. For example, if you run a business in three different cities, then you will want to create three separate sites that cater to each city. This will dictate your local SEO keywords for maximum effect.

For example, if you run an hotel business in Bangkok,Koh Samui, and Chiang Mai, then you will need to create a page for each city and optimize the content with keywords. You’ll want to ensure that each URL contains the name of the city or community as well. The more you can identify each business with the city they are located, the better the on-page signals will be to attract the right consumer base.

Optimizing Images

It’s amazing just how many business owners overlook images when improving their on-page signals. This may be because some believe that Google can recognize images without any additional text information. However, you will need to use ALT attributes where you can tag your images with the appropriate description and proper keywords.

For local SEO purposes, this means including your community so that search engines can associate it geographically and any appropriate keywords such as a description of your business which will help get you more views from local consumers.


One of the most important, but often overlooked techniques is to associate your social media and other sites related to your business with your main website. Many businesses have in addition to their main website a series of social media sites, local directories, and even Wikipedia entries that are directly associated with their business. While in most cases these subsidiary sites have links back to the main website, the same is not true about links from the main website that go to the subsidiary ones.

You can use the “SameAs” tag which is found in your schema markups which indicates to Google that your subsidiary sites are associated with your main one. Google will confirm this with you, but it provides a broader net to capture visitors and helps to bolster your local SEO efforts. Be sure to keep all sites up to date and add new ones when appropriate.

The more work you do to prepare your website for local SEO by improving the on-page signals, the higher the rankings will be for your site. By focusing on the little things, you can make remarkable changes which help improve the performance of your local SEO efforts. Even simple things like marking your home page with the business name instead of just “home” that shows up in the browser tabs can make a big difference in how your company is perceived.

By using these 8-game changing on-page techniques, you can dominate in local Google searches which means that more people discover your business. The good news is that these techniques are easy to employ and when you keep it simple, may produce big dividends for your marketing efforts.

If you are not comfortable or familiar enough with web programming to employ these techniques, it pays to hire a SEO company like us which can do them for you. The investment made in having professional services rendered will pay off handsomely when you see the results. Our firm will employ the latest techniques to further bolster your local SEO performance starting with improving the on-page signals.

Do you need help ?

Get in touch today and we can start to discuss the right solution to your business.

We will help you to find your next generation of customers!

Write us today!

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The post 8 Game Changing On-Page Techniques to Dominate Local Google Searches appeared first on Seo Heroes Bangkok Co., Ltd.

from Seo Heroes Bangkok Co., Ltd

Tuesday, October 17, 2017

Top 10 Local Ranking Signals You Need to Cover To Rank Your Business on Google

Everybody knows that organic traffic from Google is very valuable because it brings you highly-targeted visitors who are looking for what you sell and offer.

That’s why your business needs to rank on Google, but doing that can be harder than it sounds. And no, it is not as simple as buying Adwords ads for your targeted keywords.

But worry not, because this article will share with you the top 10 local ranking signals that will help you to rank your website higher on Google. And yes, I will also share with you the tips on how to implement them.

#1 – Local Relevant Backlinks:

If you want to rank, then you need backlinks. The thing is that when it comes to ranking locally, you need your backlinks to be relevant to the location you want to rank for.

Google needs to see your website is relevant for that location, and you can easily accomplish it with citations and other must-do steps in SEO, but you can really improve your results by contacting local bloggers and getting a backlink to your site. They work wonderfully well.

Good news is that local bloggers don’t usually earn much money from their blogs, so paying them for a link placement will work very well. Although, you still need to do your homework and verify the sites aren’t penalized and have some link juice that can benefit your rankings.

Moreover, you also need to take into account your anchor text distribution strategy, because if you are not careful enough, then you can end up messing up your off-page strategy and triggering algorithmic responses that will damage your rankings and your progress.

Topical Relevant Links Matter Too:

It is also a good idea to get backlinks from topical relevant blogs and websites that aren’t necessarily in the same location of your business. Backlinks are important and will remain the same way for several years to come, so you need to focus on getting links from HQ websites with plenty of link juice if you really want to improve your rankings.

A good balance between this different type of outreach link building and getting backlinks from local blogs will give you the boost your website needs to start ranking at the top of Google.

#2 – Proper On-page Optimization:

In order to rank a website locally it needs to be on-page optimized for such purpose, and in a nutshell it means the following:

  1. Presence of well-structured NAP (Name, Address and Phone) on the website
  2. Integration of proper Schema Mark-up
  3. Proper keyword mapping and planning across the website
  4. Optimal URL structure
  5. Correct siloing
  6. Spot on internal and external linking

On-page plays a huge role when it comes to ranking on Google, because if it is not well-structured and optimized then it will become much harder to rank, and even impossible in some cases.

Off-page and on-page need to work together in complete synergy. The signals sent by the on-page optimization are critical for ranking your website for your targeted keywords, thus it is very important to pay attention even to the smallest details, because something as ‘simple’ as a poorly-structured NAP can cause you more problems than you imagine.

Moreover, when building multiple pages for different locations it is important to use the right keywords in the title and throughout the content.

There are several boxes to check when it comes to on-page optimization for a local website and the better you do, the more chances you will have of ranking on the top of Google. Here you have some of the most important properly explained:

Word Count:

More isn’t necessarily better. It varies from niche to niche, therefore you shouldn’t think that putting 5000 words on your homepage will make you rank better than everyone else, that’s why you need to analyze what your competitors are doing.

You should go and get the word count from your top 10 competitors for your targeted keywords, average it and then use it as your word count for your money page.

This is very similar to the case of anchor text where proper analysis of your competition really pays off.

Keyword Density:

Again, there’s no such thing as a magic percentage to follow, but by all means avoid keyword stuffing because it won’t get you far. Just like with word count, you can go and spy your competitors, see what percentage of keyword density they are using and replicate it.

Moreover, you also need to take into account that Google is smarter, so you need to use LSI keywords and make your content semantic. That’s how things work nowadays, and you need to play by those rules if you wish to win.

#3 – A Strategically Optimized Google My Business Page:

If you want to rank, then your GMB page needs to be spot-on with respect to optimization. Here are some of the most important things to do:

  1. Create and verify your page
  2. Include the correct NAP + your website
  3. Use the categories that perfectly define what you do, because if you choose the incorrect ones, then you will have serious problems ranking
  4. Make sure to include EVERYTHING: the days you work, hours, etc.
  5. Include optimized and geo-targeted photos of your business, products, staff, etc.
  6. Beautify your GMB with a big, nice and optimized (geo-targeted too) cover photo
  7. Write a good and optimized description of your business, but forget about keyword stuffing because it won’t get you far!
  8. Get as many legit reviews as possible, and of course, make sure to reply to all of them so you can prove you are an active business owner

This is one of the most important assets you have at your disposal and it is your duty to optimize it perfectly in order to achieve higher rankings, and hence, get more traffic in return.

But the optimization needs to go beyond search engines and also focus on users and conversions, because if you cannot convert your traffic then your investment will be worthless. That’s why it is important to make sure to add excellent photos about your business, your staff and even include a CTA in the description if it fits correctly.

Even though this article is about ranking, it is always important to take into account the conversions factors. It is still always important, because without them there is not money!

#4 – Google Reviews:

It shouldn’t be surprising to discover what reviews play a huge role when it comes to local rankings, and therefore you need to pay more attention to them. You should aim to have at least 5 reviews, so they can show up and keep growing from them. Moreover, reviews are more than a simple ranking signal, because they also irradiate trust, which is a precious element that will allow you to turn more visitors into clients and sales.

Make It Simple to Leave a Review:

The problem with several websites is that they make it way too hard to leave a review, and if something is too difficult then people simply won’t do it in most cases. Ease up the process and you will see that your satisfied clients will be more inclined towards leaving a nice review about your business on your GMB.

Something as simple as giving them a direct link to leave a review, or perhaps putting a CTA to do it on your website will help you to increase your number of reviews.

Always Reply:

And ALWAYS respond to reviews, even the negative ones. If you ever get one of those, make sure to reply ASAP to address and possibly solve their problem, because this goes beyond the scope of SEO: you need to protect your reputation.

#5 – Citations:

Just like backlinks, citations play a major role when it comes to improving your rankings on Google… but what is it? A concise definition would be the following: it is any online mention of the name, address and phone number of a local business. They are very important, and that’s why it is primordial to optimize them to their fullest.

When building citations you need to make sure that your NAP remains constant, otherwise you will face problems and you will need to execute a cleanup.

But why does Google care about citations? Let’s put it this way: Google collects data from all corners of the internet for each business. That’s why the NAP of your citations needs to remain constant in every single platform, so that the data collected is as accurate as possible, because when it is not the case then ranking becomes a major problem.

Make sure you use HQ platforms and that your NAP is consistent in all of them and you will be fine, because this is part of every successful local SEO campaign.

But wait… where can I place my citations? Here you have a list of pretty good sites:

  1. FourSquare
  2. Factual
  3. Yelp!
  4. Yellow Pages
  5. BBB
  6. CitySearch
  7. Facebook
  8. Manta
  9. Superpages

Of course, when it comes to building citations for countries other than USA you also have the opportunity to use national directories and websites and you must go for it by all means as long as they are not spammed or penalized.

#6 – Topical and Local Relevance:

If you want to make Google truly happy with your website, then you need to make it topical and local relevant. It is better to understand it with a clear example:

Let’s suppose you are a national company serving multiple cities and you wish to rank in each one of them. Apart of creating a landing page for every location and taking care of other on-page and off-page procedures, you also need to create local relevance… but how is it done?

How To Do It?

Most businesses when they try to expand to other cities find out that it is much harder than expected, and it happens because they lack of local relevance for that new location, but it can be easily solved by doing the following: publish 4-5 articles that talk about the new city and send a backlink from them to the new location page.

They don’t need to be spectacular, they just need to be unique and talk about something about the new city. This will help you to create local relevance, which will make it much easier for you to rank in a new location.

Therefore, make sure to follow this, especially if you have been stuck for a long time. This can prevent you from improving your rankings, so give this a try and you will see how much it can help you!

Really Necessary?

Some will argue that this can be expensive or time-consuming if you have many pages for different cities, but the quality of the articles doesn’t need to be spectacular as previously said. They just need to be natural, unique and focused on talking something about the targeted city (nightlife, best restaurant, history, etc.). They are just material for internal linkbuilding, just make sure they are indexable.

#7 – Anchor Text:

“Don’t be this guy with your anchor text strategy!”

It is the clickable text that takes you to another website or page within the same site. The thing is that choosing your anchor text can be harder than it seems, and no, there’s not a default strategy.

Over-optimizing your anchor text by using your targeted keyword too many times is the quickest way to dump your rankings and have a much harder time recovering, because in most cases you will end up triggering a penalty.

The problem with most beginners is that they think that by using their exact targeted keywords as many times as possible they will get to rank higher, but those days are long gone.

In order to find the ‘perfect’ anchor text strategy it is required to analyze what your competitors are doing, and this is done by using special programs like and other resources like private software.

A very important thing to point out is that Google is getting much smarter, therefore you need to be more careful with the kind of anchor text you use. For example, let’s suppose you want to rank for plastic surgeon Bangkok. At first it is easy to think that the very same keyword can be used as anchor text, but it is not really that natural. Therefore, a much better pick would be “plastic surgeon in Bangkok”. Google is smart enough to understand that both keywords mean the same thing.

Again, the Wild West days are long gone and Google is much smarter, and hence, it can tell the difference and that’s why your strategy needs to be more natural, which means using natural-sounding anchor text like a human would do.

What To Do If There’s Not Enough Data?

There will be cases where you won’t have much data to work with, in those occasions there’s a route you can follow that will help you to fly under the radar and see what works and what doesn’t for your niche: build branded anchor text backlinks.

Let’s say your business is called Stellar Pizza, then examples of branded anchor text would be:

  1. Stellar Pizza

There’s no doubt about it: Google loves brands. Furthermore, this is how natural backlinking happens in most cases, so you should go down this route in case you don’t have enough data to work with. You can save your exact matching anchor text for the real heavy hitters.

#8 – Social Signals and Properties:

Much has been talked about social signals, but the truth is that by its own it won’t get you to the top of Google. Nevertheless, it still plays a very important role in every single strategy, because they are the responsible for justifying the incoming backlinks to your website.

They need to be used strategically, so you can fly under the radar and justify your backlinks. That’s how social signals are used to land real results, because many “SEO experts” talk about them as the pinnacle of ranking (some go to the extreme of saying that they are more important than backlinks!), but it is not really the case.

And yes, they help to add more authority and trust to your website. But there’s another void you need to fill: social properties. Your business needs to be present in as many important social media networks as possible.

And of course, all of your information needs to be accurate and here is a ninja trick that will land you even better results: interlink all of your social properties. This will give Google an easier time connecting these profiles to your main website, and that will give you a massive boost in authority.

Moreover, you can also add these social properties as microdata with any Schema Markup plugin. That is another extra step you can take that will land you excellent results.

All in all, social media presence and signals are very important when it comes to ranking. Major points if you geo-optimized all of the photos you upload to these profiles. If you do, then you can solely expect the best, because those who dare to walk the extra mile will get the most benefits!

#9 – User Experience and Interaction:

“Visitors must love your website!”

UX and interaction is increasing in importance because Google is starting to take it more seriously as it gets smarter. If a user leaves your website too soon, then it is a sign that something is not alright, and if this situation is repeated several times and finally forms a pattern, then it is a clear signal that your website is not offering what visitors are looking, or simply put, you are failing to catch their attention.

Therefore, if you want to retain your rankings, maximize your conversions and eventually become the top choice for the SERPs in your niche, then you need to pay more attention to User Experience, because if your bounce rate is way too high, then your rankings and conversions will suffer the consequences at the end of the day.

Make your users happy and Google will notice it and see that your website is offering exactly what they are looking for, and it will reward you with better rankings. That’s why good SEO practices go beyond off-page work, because you also need to focus on making the user happy and satisfied.

#10 – Organic CTR:

If you want to pull as much traffic as possible from search engines then you need to work on improving your click-through rate, and yes, it has an effect on your rankings. There are some software out there that help you to improve your organic CTR artificially, but it has never shown to have positive results because Google can easily tell when it is not a real user that is doing the search.

The better your CTR is in natural terms, the better you will rank. But how can you improve this variable? You can do it by improving your title and meta-description till you hit the sweet spot. Moreover, adding schema markup to add review stars to your results in SERPs is another tactic that yields amazing results.

That’s where copywriting and spying your competition comes into play. You need to see what your competitors are doing, learn and do it better. It will take a while till you hit that sweet spot that will bring you more visitors, and hence, more opportunities to close a deal or sale.


Everything that has been previously discussed needs to be taken into consideration when crafting a local SEO strategy for your business. Of course there are other factors, but these ones are the most remarkable and important.

Now you have a pretty good overview on what needs to be done, so take action and start ranking your business on Google!

Do you need help ?

Get in touch today and we can start to discuss the right solution to your business.

We will help you to find your next generation of customers!

Write us today!

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The post Top 10 Local Ranking Signals You Need to Cover To Rank Your Business on Google appeared first on Seo Heroes Bangkok.

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Tuesday, August 29, 2017

10 Ways a Bad Hosting Can Destroy Your Business

Investing into building your own website and driving traffic to it is one of the best things you can do for making your business grow… unless you host it with a bad company.

Did you know that a bad hosting can literally destroy your business and burn your investment? You surely don’t want that to happen, that’s why we invite you to read this article so you can be aware of the consequences.

This is a very recurrent problem for business owners in Bangkok, because they buy a hosting plan from their web design agencies, and unfortunately, 100% of the time they are just the middleman for a less-than-okay hosting company.

Here you will find the 10 ways by which this can annihilate your business, and of course, we are also going to offer you a high-quality solution for hosting your website: We will review it properly in the development of this post!

#1 – It Will Make Your Website Slow… And Your Customers Hate It:

It shouldnt be surprising to find out that people hate slowloading websites. Not for nothing 47% of shoppers want your website to load in under 2 seconds. Moreover, if your website takes more than 3 seconds to load, then you should expect at least a 40% of your visitors to leave.

It is even more worrying to find out that 50% of people agree that they cannot trust a website that takes too long to load.

A web hosting plan can make your website super slow, and as you can see, it will destroy your credibility, trust, reputation and plummet your conversions.

That’s why you need an excellent hosting plan like the ones offered by Starting at $3.95/month you cannot go wrong, and yes, we use their plans with all of our clients and none of them have a single complaint… none!

Therefore, if you want a successful website, then you better host it with a great company like, so you can attain an excellent loading speed and satisfy all of your customers.

#2 – It Will Rob Your Money:

Not directly, but in the form of conversions. For instance, let’s suppose you were the owner of a big e-commerce website generating $100,000 USD in sales per day. That’d be awesome, right? Well… but what would you do if you found out that a 1 second delay is making you lose $2.5 million USD per year?

Thats plenty of money, isnt it? This excellent example allows you to see the great damage a bad hosting can cause to your website, and you don’t necessarily need to have a massive e-commerce store to experience these consequences, because it affects business regardless of their size.

Although not entirely correct, let’s take the previous example and reduce the daily amount of sales from $100K to just $500. In theory, due to 1 second delay, your business would lose $125K in sales every single year.

Don’t let a bad hosting plan steal your money, especially when you can get an excellent plan for a low price from

#3 – You Will Strengthen Your Competition:

Again we need to talk about website speed. For real, a bad hosting is one of the worst things for your business because it will kill your conversions, generate plenty of lost sales every year and strengthen your competition… but how so?

If your website fails to load on time and provide them a good first impression, what do you think they will do? That’s right: they will go to your competition, and if they have a website with an excellent load speed, then they will prefer them over you.

Are you really investing into digital marketing just to hand out your potential customers to your competition?

A bad hosting can completely ruin your digital marketing campaign, that’s why here at SEO Heroes Bangkok we always recommend any of the three principal hosting plans from to our clients, because they are affordable, pretty safe and load very fast.

If you don’t want to strengthen your competition and practically gift your potential clients to them, then you know what to do: avoid getting a bad hosting plan, and if you already have it, then it is about time to terminate it!

#4 – It Is Bad Marketing:

Website speed is such an important metric because it will determine the success of your online marketing campaign.

According to statistics 33% of persons will tell other people about a bad online experience they had. And guess what will happen if your website doesn’t load quickly? Exactly: they will tell to other people about how slow your website is.

This is more than enough to cause a very negative effect in your online marketing campaign. That’s why, if you want to have a successful business in Bangkok, then you need to hire a good hosting plan, so you can offer your web visitors an excellent experience right off the bat.

#5 – Customer Service Is Horrible:

It can be even worse than that

Let’s imagine this: you wake up, turn on your PC, enter to your website and… it doesn’t load! Yes, it is always slow but now it doesn’t even show up!

This is a terrible situation to have, especially if you receive plenty of traffic, because can you imagine how many sales you are losing? But there’s always a way to fix it: contact the customer service from your hosting company.

Although, we are forgetting about something: most of these companies have a TERRIBLE customer service. It means they will respond to your ticket after many hours, or in many cases, after many days. And that’s just for the response, because getting your problem fixed is a completely different thing…

Are you willing to face this situation just to save a couple of dollars per month?

If you understand how beneficial digital marketing is, then you must have already understood that a bad hosting can destroy your business in so many ways that this one is just another.

Dont let this happen to you, because even just 1 hour offline means plenty of lost money!

#6 – It Will Tank Your Rankings (An Even Get You De-indexed):

There’s a very good reason why here at SEO Heroes Bangkok we recommend’s hosting plans: you won’t have to deal with bad and toxic neighbors.

Google counts on more than 200+ variables at the hour of ranking a website, and what many persons don’t know is that your hosting is decisive, because if you are hosting it under the same IP as toxic and bad websites (porn, illegal, casino, spam, etc.), then your rankings will tank and your efforts and investment will be wasted.

Weve seen this happening to many business owners in Bangkok who were advised to get a dirtcheap hosting plan, and you cannot allow yourself to be the next victim

That’s why we always recommend to our clients, because the IPs and servers are clean from toxic websites, and as you can easily guess, this will put you in a favorable position.

Search engines can send you plenty of potential customers, hence, you shouldn’t allow a bad hosting to take that away from you. You cannot let that happen!

And yes, in some cases your website will get de-indexed. We’ve seen this happen many times to companies in Bangkok.

#7 – It Will Kill Your Rankings Sooner or Later:

This goes in concordance to the previous point. Even if you achieve good rankings by hosting your website with a dirt-cheap and bad company you shouldn’t hold high hopes, because sooner or later your rankings will drop.

How so? Just a keyword: bounce rate. The higher it is the less attractive you will be to Google. If your website speed is slow, then people will leave as soon as they open your website, therefore creating a huge bounce rate that is not very good for Google nor other search engines.

Are you really down to letting a bad hosting rip your potential clients away from you? Of course not, and that’s why you need to switch your hosting as soon as possible!

#8 – Bandwidth Is Very Limited:

Not enough bandwidth is ALWAYS a problem.

If you are planning to launch a big e-commerce store or any site intended to receive thousands of visits per day, then you better get a good hosting plan, because otherwise your project will be a huge failure.

You will need plenty of bandwidth, and that’s something that you can only get from a high-quality hosting, and again we will suggest you to pick a plan from GoGeek for only $11.95 per month.

With a capacity for receiving approximately 100,000 visitors per month, 30GB web space and unlimited websites it is a no-brainer.

If you don’t want to leave a very bad impression in the thousands of visitors that will enter your website, then you better get a plan according to your needs.

#9 – It Will Destroy Trust with Your Customers:

For the reasons previously exposed it is very easy to see why a bad hosting can completely destroy the trust with your customers.

A slow website speed, constant downtimes and a horrible userexperience are the perfect way to dynamite your reputation online and scare potential customers away.

How can a potential customer trust your services if you are failing big time to provide a decent user experience? First impressions matter more than you can tell, that’s why you need to do the right thing and get a decent web hosting plan in order to avoid these problems.

If you were running a hobby blog, then it’d be understandable to get any web hosting that gives you the cheapest price, but that’s not your case because you are running a business, so you need to take it seriously.

#10 – It Will Make Any Marketing Campaign Fail Big Time:

It doesn’t matter kind of campaign you set up: SEO, Adwords, Facebook Ads, Bing Ads, YouTube Ads, etc. If your website is hosted in a bad company, then everything will fail big time.

It is illogical to spend plenty of money into generating traffic when people will arrive to your site and leave as soon as they notice it takes too long to load.

You should NEVER try to cut corners, because your website is the most important element at the end of the day, that’s why the design and the load speed need to be at its best, and of course, the uptime must be 99.9%.

Again, thats why we advise every single one of our clients to work with, because their web hosting plans are amongst the best in the internet and for a very good price. We want you to succeed, therefore we only recommend you the best!

Now you know 10 ways by which a bad hosting can destroy your business, and as you have seen, we’ve talked many times about Siteground, and now it is time to bring it a proper review.

What Makes So Special?

They offer three plans suitable for each type of business.

If you want to host your small business and pay a very affordable price, then the StartUp plan is perfect for you for only $3.95/month that offers you 10GB Web Space and capacity for approximately 10,000 visitors a month.

If you want something more permissive, then you should consider the GrowBig plan for only $5.95/month, multiple websites, 20GB and approximately 25,000 visitors per month.

And if you need a high-end solution, then the GoGeek is perfect for you for only $11.95/month: unlimited websites, 30 GB and 100,000 visitors per month.

Each plan comes with the following incredible features:

  1. Free SSL certificate to make your website trustworthy
  2. Free daily backups to keep your site safe
  3. Free email accounts, set up as many as you want
  4. 24/7 customer support ready to help you when you need it (they excel on this)
  5. Free apps (WordPress, Joomla, etc.)
  6. Free website builder
  7. And more!

And in the case of the GrowBig and GoGeek plans you have the following PREMIUM features:

  1. Priority technical support (get your problems fixed even faster)
  2. 1 Year Free Wildcard SSL certificate
  3. SuperCacher for even more speed
  4. 30 Backups copies available

As you can see it is a very complete company and we recommend them to all of our clients, that’s the best proof that their service is top of the line.


By now it must be pretty clear why you need to be very careful at the hour of choosing a hosting for your website. And of course, you have a great solution we highly recommend 😉

We hope this article helped you, and in case you had any question, feel free to write it below or even better: you can contact us.


Do you need help ?

Get in touch today and we can start to discuss the right solution to your business.

We will help you to find your next generation of customers!

Write us today!

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The post 10 Ways a Bad Hosting Can Destroy Your Business appeared first on Seo Heroes Bangkok.

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Sunday, July 30, 2017

Web Design Bangkok: 11 Design Mistakes That Kill Your Conversions

Don’t Let a Bad Web Design Kill Your Business:

Everybody knows that a website is a vital part in any digital marketing strategy, but that’s just one aspect.

You can have a good website that gets heaps of traffic, but if the design does not go along with your audience, then this will kill your conversions, and as a result, hurt your business.

In this opportunity we will let you know the 11 design mistakes that kill your conversions, so you can spot them and fix them as soon as possible.

#1 – Lack of Focus:

You are smart enough to understand that the main purpose of a website is to sell your services, but if your site lacks of focus, then this will hurt your conversion rate.

Some websites are truly beautiful, a real artwork, but they lack of focus, and beauty alone won’t generate a positive ROI for your business.

When there’s not a clear focus, too much clutter and a complete disorder, your visitors will get distracted, lose interest and finally leave. You have got to avoid that if you want to convert more visitors into clients or sales.

What can you do? Something as simple as adding a frame around an important element, like a button or contact form, is everything you need to improve your conversions. Using arrows have also proven to be of great help.

That’s why at SEO Heroes Bangkok we design websites with a clear focus, so your visitors land on your site and know exactly what to do. We go further than simply adding a frame around important element, so you can get more conversions.

#2 – Poor Call to Action (CTA):

It doesn’t matter how much traffic your website receives, if you don’t let them know what to do, then you will get low conversions, and therefore, leaving plenty of money on the table.

Thats why CTAs exist, so you can let your visitors what to do. Your calls to action must be straight to the point, there’s no room for ambiguity. People need to know what you want them to do, as simple as that.

What can you do to improve this situation? If your website is plagued with bad CTAs, then you can fix it by simply getting rid of the ambiguity and writing clear and straightforward calls to action, here you have a few examples:

  1. Book Now!
  2. Call Us
  3. Add to Cart
  4. Buy Now
  5. Buy This

Adding some sort of scarcity like just for 24 hours”, just 10 left, limited edition, available only until tomorrow, etc. has proven to an excellent way to trigger your visitors’ emotions, and hence, improve conversions.

There are many other psychological techniques to persuade your visitors to take a concrete action, and here at SEO Heroes Bangkok we implement them in every website we design, so you can obtain an amazing conversion rate.

#3 – Bad and Complicated Navigation:

There are bad things, but nothing worse than a website with poor navigation… that’s the worst!

If you want your visitors to stay in your website, then you need to provide them with an easy navigation, because if they cannot explore your website easily, then more often than not they will leave unsatisfied, and you should know that this will not only affect your conversions, but also your Google rankings.

The navigation should be intuitive, so your visitors can find the information they are looking for fast and easy. This will make them stay on your website for longer, which is of great help for improving your conversions.

How to fix it? For starters you should avoid crowded menus, those are the worst and people hate them. Your menus must be functional, straight to the point and simple. You don’t need to overcomplicate it.

#4 – Incorrect Use of Images:

There’s no doubt about it that images constitute an essential part in web design. As you probably know: a picture is worth a thousand words.

But well, the incorrect use of images will simply kill your conversions. How so? Allow me to explain you how: if you don’t optimize your images, then they will wreck the load speed of your website, and this will reduce your conversions.

Another issue is that when your website has too many images with no clear order or focus, then this will distract your visitors, and you already know that this is a killer for conversions.

What can you do about it? If you really need to use JPEG images, then you should compress them. But my personal advice is to use PNG images, and if you have Photoshop, then make sure to save them for the web. This will make them lighter, and hence, make your website faster.

#5 – No Responsive Web Design:

Nowadays more than 50% of search queries in Google come from mobile devices.

Lets imagine this scenario: you are finally ranking for your top keywords, getting tons of traffic but your web design is not responsive.

What do you think will happen? It is easy to tell: a large part of those visits will leave your website quickly, because it doesn’t look well on their mobile devices.

Can you already see how an unresponsive website can kill your conversions? If people cannot visualize your site in a good format, then they will leave very fast. This will hurt your conversions and your rankings too, something that will reduce your traffic as well.

What can you do about it? Simple hire a good web design company to take care of the problem. There are many WordPress themes which are mobile responsive, but if you really want to cut it, then you need a fully-customized solution, something that we can offer you!

#6 – Wrong Use of Color:

Colors are an important part in web design, and when they are not chosen correctly, then this will affect your website negatively.

A professional and experienced web designer knows that colors have different effects on people, and hence, choosing the right ones is a must-do.

Colors can either help your website or kill it along with your conversions, because if you use too many colors without a concrete reason, then this will distract your visitors and in many cases make them sense a lack of trust.

What can you do? Begin by understand that each color represents different things. Here you have a few examples:

  • Black: elegant, serious, death, enigmatic
  • White: clean, honest, pure, transparent
  • Gray: neutral, mature, sophisticated, conservative
  • Red: Hot, joy, passion, danger, love
  • Dark blue: Stable, expertise, mature, depth, power
  • Light blue: Health, peace, understanding, cool, masculine
  • Green: Nature, prosperity, harmony, growth, organic
  • Yellow: Happiness, energy, intellect, positive, caution
  • Gold: Elegant, mature, stable, wealth, illumination, wisdom

For example, using blue in a restaurant website would be a no-no, because it suppresses appetite. But on the other hand, it is perfect for corporations.

Red is a powerful color, and it can be used to improve your CTAs. Using it in colors with phrases like “Book Now” and “Buy This Now” would be excellent, because it triggers people to take fast actions.

Color psychology plays a huge role in converting your visitors into clients and sales. That’s why here at SEO Heroes Bangkok we pay close attention to this aspect, because it can either make your website successful or a failure.

#7 – Big Chunks of Text:

Want an easy way to scare your visitors and make them leave your website very fast? Then place big chunks of text in your landing page.

People are easily distracted and also annoyed by big chunks of text. This, along with a poor formatting, will make it hard for your website to generate any conversion.

People who are new to this field often think that by putting big chunks of texts in the page they are trying to rank they will get better results, but that’s not necessarily the case.

What can you do about it? It’s simple: you can a long text in your pages, but make sure you format it well. Use shorter paragraphs and make your content visually attractive. People really hate those big chunks of text, because they are boring and hard to read.

You need to engage in order to convert, therefore make sure you present your text in a visually-attractive format. This alone should be enough to see an improvement in your conversions.

#8 – Lack of Trust:

Even though people are more confident buying online these days, your website still needs to signal trust in order to improve your conversions.

Testimonials from past clients are an excellent way to boost the trust your website emits, but just like any other design element in your website, it needs to be presented in an attractive format and within a context.

That’s why everything in your website needs to be designed by following a concrete plan. And you can only achieve that by working with a serious and experienced web design studio.

What can you do? If your website does not present testimonials and social proof in a visually attractive way, then that’s the problem you have got to solve.

#9 – An Ugly and Poor Design:

Just like too much beauty without proper planning can create distraction, an ugly and poor design is another way to decrease your conversions.

We are told that we should not judge things by their appearances, but your web visitors won’t give you a second chance if your web design is ugly and outdated.

An elegant, professional and attractive website makes your visitors trust in what you are selling, especially in competitive industries.

What can you do? If you recognize that your web design is poor and ugly, then you need to a makeover. If there is no clear hierarchy, no purpose and no planning, then your best bet is to hire a professional studio to design something new and better for your business.

#10 – No Hierarchy:

Following the previous point, if your design doesn’t have a clear hierarchy, then this will affect your conversion rate negatively.

If your headings and sub-headings do not transmit a clear message nor have a proper order, then this will confuse your visitors and make them think more than needed, and have no doubt that this will have a negative impact in your conversions.

What can you do? Your heading needs to catch your visitors’ attention right off the bat, so you can use the sub-headings to explain your product or service in more detail.

And of course, this hierarchy needs to be clear and visually attractive. Therefore, if you recognize that your website lacks of it, then here you have the problem to solve.

#11 – No Substance:

Some people think that the key to achieving more conversions is by adding as many elements as possible, but that’s a recipe for disaster.

When a web page doesn’t have substance, it’s easy to put the style over it, but that’s not right. Style is subject to substance, because your design should solely use the design elements that are necessary to deliver your message to your audience.

What can you do? You should audit your whole website and see if you are committing this serious mistake. In case you do, then you need to define the substance of your website and make changes according to it.

Conclusion and Final Words:

As you can see there are several mistakes that can kill your conversions, and therefore, generate a smaller ROI. Driving high-quality traffic to your website is an important part, but is not the only one, because if the web design is not top of the line, then it will be hard to convert your traffic.

That’s why it’s important to work with a highly-experience and professional web design studio like SEO Heroes Bangkok, because we can design a highly-converting website for you. We know that your website is an important asset for your business, therefore, we do our best to deliver you results!

Do you need help ?

Get in touch today and we can start to discuss the right solution to your business.

We will help you to find your next generation of customers!

Write us today!

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The post Web Design Bangkok: 11 Design Mistakes That Kill Your Conversions appeared first on Seo Heroes Bangkok.

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