Investing into building your own website and driving traffic to it is one of the best things you can do for making your business grow… unless you host it with a bad company.
Did you know that a bad hosting can literally destroy your business and burn your investment? You surely don’t want that to happen, that’s why we invite you to read this article so you can be aware of the consequences.
This is a very recurrent problem for business owners in Bangkok, because they buy a hosting plan from their web design agencies, and unfortunately, 100% of the time they are just the middleman for a less-than-okay hosting company.
Here you will find the 10 ways by which this can annihilate your business, and of course, we are also going to offer you a high-quality solution for hosting your website: Siteground.com. We will review it properly in the development of this post!
#1 – It Will Make Your Website Slow… And Your Customers Hate It:
It shouldn’t be surprising to find out that people hate slow–loading websites. Not for nothing 47% of shoppers want your website to load in under 2 seconds. Moreover, if your website takes more than 3 seconds to load, then you should expect at least a 40% of your visitors to leave.
It is even more worrying to find out that 50% of people agree that they cannot trust a website that takes too long to load.
A web hosting plan can make your website super slow, and as you can see, it will destroy your credibility, trust, reputation and plummet your conversions.
That’s why you need an excellent hosting plan like the ones offered by Siteground.com. Starting at $3.95/month you cannot go wrong, and yes, we use their plans with all of our clients and none of them have a single complaint… none!
Therefore, if you want a successful website, then you better host it with a great company like Siteground.com, so you can attain an excellent loading speed and satisfy all of your customers.
#2 – It Will Rob Your Money:
Not directly, but in the form of conversions. For instance, let’s suppose you were the owner of a big e-commerce website generating $100,000 USD in sales per day. That’d be awesome, right? Well… but what would you do if you found out that a 1 second delay is making you lose $2.5 million USD per year?
That’s plenty of money, isn’t it? This excellent example allows you to see the great damage a bad hosting can cause to your website, and you don’t necessarily need to have a massive e-commerce store to experience these consequences, because it affects business regardless of their size.
Although not entirely correct, let’s take the previous example and reduce the daily amount of sales from $100K to just $500. In theory, due to 1 second delay, your business would lose $125K in sales every single year.
Don’t let a bad hosting plan steal your money, especially when you can get an excellent plan for a low price from Siteground.com.
#3 – You Will Strengthen Your Competition:
Again we need to talk about website speed. For real, a bad hosting is one of the worst things for your business because it will kill your conversions, generate plenty of lost sales every year and strengthen your competition… but how so?
If your website fails to load on time and provide them a good first impression, what do you think they will do? That’s right: they will go to your competition, and if they have a website with an excellent load speed, then they will prefer them over you.
Are you really investing into digital marketing just to hand out your potential customers to your competition?
A bad hosting can completely ruin your digital marketing campaign, that’s why here at SEO Heroes Bangkok we always recommend any of the three principal hosting plans from Siteground.com to our clients, because they are affordable, pretty safe and load very fast.
If you don’t want to strengthen your competition and practically gift your potential clients to them, then you know what to do: avoid getting a bad hosting plan, and if you already have it, then it is about time to terminate it!
#4 – It Is Bad Marketing:
Website speed is such an important metric because it will determine the success of your online marketing campaign.
According to statistics 33% of persons will tell other people about a bad online experience they had. And guess what will happen if your website doesn’t load quickly? Exactly: they will tell to other people about how slow your website is.
This is more than enough to cause a very negative effect in your online marketing campaign. That’s why, if you want to have a successful business in Bangkok, then you need to hire a good hosting plan, so you can offer your web visitors an excellent experience right off the bat.
#5 – Customer Service Is Horrible:
It can be even worse than that…
Let’s imagine this: you wake up, turn on your PC, enter to your website and… it doesn’t load! Yes, it is always slow but now it doesn’t even show up!
This is a terrible situation to have, especially if you receive plenty of traffic, because can you imagine how many sales you are losing? But there’s always a way to fix it: contact the customer service from your hosting company.
Although, we are forgetting about something: most of these companies have a TERRIBLE customer service. It means they will respond to your ticket after many hours, or in many cases, after many days. And that’s just for the response, because getting your problem fixed is a completely different thing…
Are you willing to face this situation just to save a couple of dollars per month?
If you understand how beneficial digital marketing is, then you must have already understood that a bad hosting can destroy your business in so many ways that this one is just another.
Don’t let this happen to you, because even just 1 hour offline means plenty of lost money!
#6 – It Will Tank Your Rankings (An Even Get You De-indexed):
There’s a very good reason why here at SEO Heroes Bangkok we recommend Siteground.com’s hosting plans: you won’t have to deal with bad and toxic neighbors.
Google counts on more than 200+ variables at the hour of ranking a website, and what many persons don’t know is that your hosting is decisive, because if you are hosting it under the same IP as toxic and bad websites (porn, illegal, casino, spam, etc.), then your rankings will tank and your efforts and investment will be wasted.
We’ve seen this happening to many business owners in Bangkok who were advised to get a dirt–cheap hosting plan, and you cannot allow yourself to be the next victim…
That’s why we always recommend Siteground.com to our clients, because the IPs and servers are clean from toxic websites, and as you can easily guess, this will put you in a favorable position.
Search engines can send you plenty of potential customers, hence, you shouldn’t allow a bad hosting to take that away from you. You cannot let that happen!
And yes, in some cases your website will get de-indexed. We’ve seen this happen many times to companies in Bangkok.
#7 – It Will Kill Your Rankings Sooner or Later:
This goes in concordance to the previous point. Even if you achieve good rankings by hosting your website with a dirt-cheap and bad company you shouldn’t hold high hopes, because sooner or later your rankings will drop.
How so? Just a keyword: bounce rate. The higher it is the less attractive you will be to Google. If your website speed is slow, then people will leave as soon as they open your website, therefore creating a huge bounce rate that is not very good for Google nor other search engines.
Are you really down to letting a bad hosting rip your potential clients away from you? Of course not, and that’s why you need to switch your hosting as soon as possible!
#8 – Bandwidth Is Very Limited:
Not enough bandwidth is ALWAYS a problem.
If you are planning to launch a big e-commerce store or any site intended to receive thousands of visits per day, then you better get a good hosting plan, because otherwise your project will be a huge failure.
You will need plenty of bandwidth, and that’s something that you can only get from a high-quality hosting, and again we will suggest you to pick a plan from Siteground.com: GoGeek for only $11.95 per month.
With a capacity for receiving approximately 100,000 visitors per month, 30GB web space and unlimited websites it is a no-brainer.
If you don’t want to leave a very bad impression in the thousands of visitors that will enter your website, then you better get a plan according to your needs.
#9 – It Will Destroy Trust with Your Customers:
For the reasons previously exposed it is very easy to see why a bad hosting can completely destroy the trust with your customers.
A slow website speed, constant downtimes and a horrible user–experience are the perfect way to dynamite your reputation online and scare potential customers away.
How can a potential customer trust your services if you are failing big time to provide a decent user experience? First impressions matter more than you can tell, that’s why you need to do the right thing and get a decent web hosting plan in order to avoid these problems.
If you were running a hobby blog, then it’d be understandable to get any web hosting that gives you the cheapest price, but that’s not your case because you are running a business, so you need to take it seriously.
#10 – It Will Make Any Marketing Campaign Fail Big Time:
It doesn’t matter kind of campaign you set up: SEO, Adwords, Facebook Ads, Bing Ads, YouTube Ads, etc. If your website is hosted in a bad company, then everything will fail big time.
It is illogical to spend plenty of money into generating traffic when people will arrive to your site and leave as soon as they notice it takes too long to load.
You should NEVER try to cut corners, because your website is the most important element at the end of the day, that’s why the design and the load speed need to be at its best, and of course, the uptime must be 99.9%.
Again, that’s why we advise every single one of our clients to work with Siteground.com, because their web hosting plans are amongst the best in the internet and for a very good price. We want you to succeed, therefore we only recommend you the best!
Now you know 10 ways by which a bad hosting can destroy your business, and as you have seen, we’ve talked many times about Siteground, and now it is time to bring it a proper review.
What Makes Siteground.com So Special?
They offer three plans suitable for each type of business.
If you want to host your small business and pay a very affordable price, then the StartUp plan is perfect for you for only $3.95/month that offers you 10GB Web Space and capacity for approximately 10,000 visitors a month.
If you want something more permissive, then you should consider the GrowBig plan for only $5.95/month, multiple websites, 20GB and approximately 25,000 visitors per month.
And if you need a high-end solution, then the GoGeek is perfect for you for only $11.95/month: unlimited websites, 30 GB and 100,000 visitors per month.
Each plan comes with the following incredible features:
- Free SSL certificate to make your website trustworthy
- Free daily backups to keep your site safe
- Free email accounts, set up as many as you want
- 24/7 customer support ready to help you when you need it (they excel on this)
- Free apps (WordPress, Joomla, etc.)
- Free website builder
- And more!
And in the case of the GrowBig and GoGeek plans you have the following PREMIUM features:
- Priority technical support (get your problems fixed even faster)
- 1 Year Free Wildcard SSL certificate
- SuperCacher for even more speed
- 30 Backups copies available
As you can see it is a very complete company and we recommend them to all of our clients, that’s the best proof that their service is top of the line.
By now it must be pretty clear why you need to be very careful at the hour of choosing a hosting for your website. And of course, you have a great solution we highly recommend 😉
We hope this article helped you, and in case you had any question, feel free to write it below or even better: you can contact us.
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from Seo Heroes Bangkok https://www.seoheroesbangkok.com/10-ways-bad-hosting-can-destroy-business/