Thursday, May 10, 2018

Google Adwords vs. Google Analytics Conversion Tracking: The Key Differences

Table of Content :

 

Wondering why they show difference results?

Simple: they use different tracking methods. Although, worry not, because in this article we are going to explain you everything about it.

You must learn this, because if you want to make your business grow and ensure that everything is on the right track, then you must track precisely.

Well, let’s begin!

#1 – About Attribution Models: Two Different Things

This is the first point where Adwords and GA separate their ways, because they use different attribution models… but what’s that? Here you have a sweet and spot on definition:

“A rule or set of them that determine how credit for conversions and sales are assigned to the touch points in the conversion paths”.

Yes, it is a very technical and complicate topic, but you get it, they use different models for crediting the sales and conversions you get in your website.

Now, let’s see what model each option uses:

  • Adwords: The last Adwords click gets the 100% credit for the sale/conversion
  • Google Analytics: It uses a last-click model for multi-channel funnel reports and a non-direct click attribution model for normal funnel reports.

Nailing It:

Do you find it too difficult to understand? Worry not, because right below you will find a practical description so you nail it:

Google Adwords bases its conversion paths on impressions AND clicks. To understand it better, check this example:

Let’s suppose you are running an Adwords ad for your e-commerce stores selling custom shoes. A user clicks on it, lands on your website but leaves. However, it returns later via an organic search on Google to purchase your product.

In this case, Adwords will credit the conversion to the LAST Adwords click, whereas GA will give the total credit to the organic search.

Now it should be easy to understand how both models work and why they are so different.

Finally, only to make it super clear, Adwords uses impressions and clicks and GA relies solely on clicks.

#2 – Different Ways of Calculating the Goal Conversion Rate:


Not only they use different attribution models, but also they calculate the goal conversion rate, let’s summarize it as GCR, in a different way.

Adwords calculates the GCR in the following fashion:

  • It uses the goals you have defined in the conversion tracking code
  • Alternatively, it can also use the goals you have imported from GA
  • Finally, you can also click the views and clicks recorded for all of your goals.

In the case of Google Analytics:

  • It exclusively uses the goals you have defined for a particular view
  • Furthermore, it can also include the sessions recorded for such view.
  • Finally, be careful with filtered views, because they can create a gigantic difference between the GCR in Adwords and GA.

Easy, right? Now let’s check the next difference!

#3 – About Goal Conversion Counting (GCC): Yet Another Difference


At this point, it should be clear that both platforms are very different in the tracking department, and now it is time to talk about GCC. Let’s begin with Adwords.

Adwords’s Goal Conversion Counting:

You only need to keep the following things into account:

  • It only counts conversions from clicks or video views
  • There is no such thing as “user sessions”
  • It can mark successive goal completions in the same user session.

That’s for Adwords, but now let’s check what Google Analytics does in this department.

GA’S GCC:

  • It takes into account every conversion regardless of its source
  • It only counts a goal completion per user session. Therefore, even if the user completes the goal several times during the session, GA will only count it once.

These are the main differences, so we hope it is clear now. Let’s check other important aspects that differentiate both things.

#4 – Transactions in GA vs. Google Adwords:

This is another essential difference: there are certain transactions that Google Analytics records, but that Adwords does not.

Let’s understand this concept with this easy example:

You are running an Adwords campaign for your e-commerce store selling beauty products. A woman from New York City succumbs to your brain-teasing copywriting and lands on your website. She came for one product, but ends up buying 10 extra ones, so more money for you”.

This is how GA and Adwords will report the same result:

  • Google Analytics will report the ten orders
  • Adwords will only report one order.

Now, these are the most common transactions that will create noticeable discrepancies in the reports:

  • Reverse Transaction. Recorded by GA, but not by Adwords.
  • Test Transactions. Possible in GA, but not in Adwords.
  • Refund Data. Possible in GA, but not in Adwords.

Now, let’s move onto the next difference. Yes, yet another one!

#5 – Adwords Conversions That GA Cannot Track:

In order to create compelling and clear reports, it is worth noticing there are several Adwords conversions that GA cannot report:

  • Phone Calls
  • View Through
  • Cross Browser
  • Cross Account
  • Cross Device
  • Store Visits.

Take this into account, so you can analyze your data effectively, because it is key for your business growth.

#6 – About Invalid Conversions and Invalid Clicks:


Another discrepancy between both platforms. With GA it is not possible to discard conversions that result from invalid Adwords clicks. Whereas with Adwords, it is doable to discount all the invalid clicks and their subsequent conversions.

#7 – About Flexible Conversion Counting:

One of the most useful features of Adwords is that you can record both marketing and business conversions thanks to Flexible Conversion Counting.

To understand it better, let’s check what happens in Adwords:

  • For every action that triggers a conversion, you can decide to count all the conversions that resulted from that click or only one conversion after that ad click
  • You can easily track sales, leads and more
  • You only need to configure the “Count” section when setting up your Adwords campaign and that’s all.

However, consider that this can create further discrepancies between the reports of GA and Adwords, so proceed with extreme care.

#8 – Adwords Is Faster than GA When Recording Conversions:

The tracking code of Adwords will record conversions noticeably faster than GA. Therefore, take into account that the imported conversions can take up to 9 hours to show up in Adwords.

It is important to consider this, because it can create a momentary difference between both reports, but this is nothing that time cannot solve!

#9 – The Date of Conversions:


Instead of complicating things with unclear explanations, let’s check this quick example:

  • A user clicked on your Adwords ad on August 25
  • The user made a purchase on August 26
  • GA will report the conversion on August 26
  • Adwords will report the conversion on August 25.

Got it? As you can see, it is a lot simpler than it sounds!

#10 – About Data Sampling:


If you don’t know what it is, then here you have a straight-to-the-point definition:

  • It is the process by which you select a sub-set of traffic data with the purpose of analyzing it
  • It is one of the most common practices in statistical analysis due to its efficiency that derives in saving money and time
  • It is important to ensure that the subset sample truly represents the bigger picture.

Unfortunately, just a couple of issues in the data sampling of your GA are enough to widen the difference between your report in this platform and Adwords. Therefore, you must proceed carefully.

Final Words:

Now you know the difference between tracking in GA and Adwords. It is essential to be aware of them, because if you want to grow your business, then you need crystal-clear report to understand your data, and therefore, your audience.

If you still have questions, don’t be shy and comment or contact us!

 

Do you need help ?

Get in touch today and we can start to discuss the right solution to your business.

We will help you to find your next generation of customers!

Write us today!

Arrow that redirect to the contact form

The post Google Adwords vs. Google Analytics Conversion Tracking: The Key Differences appeared first on Seo Heroes Bangkok Co., Ltd.



from Seo Heroes Bangkok Co., Ltd https://www.seoheroesbangkok.com/google-adwords-vs-google-analytics/

Friday, April 27, 2018

8 Ways a Digital Marketing Consultant Can Help Grow Your Business

Table of Content :

Digital marketing is an investment, and one that can yield results that will surpass your wildest dreams!

Of course, you need a professional and experienced consultant to achieve it, because it can be a lot harder than it seems… much harder than you can imagine.

However, there is no need to lose sleep over it, because if you hire a competent consultant, you can simply relax and watch the results arrive. As simple as that.

Now, let’s start with the good stuff, because here at SEO Heroes we have prepared an article that you will love!

What Does a Marketing Consultant Do?


In simple words:

A professional who understands the market, its motivations and knows how to create strategies to reach your targeted audience.

A marketing consultant does far more than only crafting ads, it is a professional that takes care of your marketing in a holistic way, starting from the research to the tracking, analysis and optimization of results.

A consultant will use the different aspects of marketing – SEO, social, PPC, etc. – to make your business grow online through carefully planned strategies.

Because of these strategies, your business will achieve a wide myriad of goals that directly correlate with your online success:

  1. Your business will develop a stronger and more solid presence in the internet
  2. Your brand will become a sign of trust and authority
  3. You will increase your sales and clients
  4. Your clients will trust you, and therefore, refer you to other potential buyers
  5. You will optimize your results and get more for less.

This is what a competent marketing consultant can help you achieve, and therefore, make your business grow.

You need someone who is capable of creating real digital marketing strategies, someone who understand the internet and how market works, and ultimately, someone who can adapt all of his knowledge to your industry and audience.

This is what a consultant can do for you, and as you can see, it is a lot!

Why Do You Need a Marketing Strategy?

To win online, you need an effective strategy that allows you to reach your audience effectively, so you can sell to them. That’s why you a strategy, because if you don’t have an organized and planned approach, then your chances of failing will be bigger than those of succeeding.

Marketing is not spending money, it is investing in your business, and therefore, you need to make sure that your resources will be used effectively and with a goal (or many) in mind.

Investing in marketing without a clear strategy is just throwing punches in the dark in hopes of hitting something, but in reality, you won’t achieve much, because if you don’t have a clear knowledge on what your audience wants, how they behave, the competitiveness in the industry, etc. then you will have a hard time pulling a positive ROI.

You don’t have an endless amount of resources, therefore, you need to use your money in the smartest way, and that’s exactly what a consultant will do at the hour of creating a strategy for your business.

Here at SEO Heroes we take care of that, because we understand that EVERYTHING must work within the boundaries, guidelines and objectives of a strategy, that’s why we take research very seriously.

Everything start with research, because with that we can craft a strategy that truly understand your audience, the competitiveness in the different realms (social media, search engines, etc.) and how to sell to them.

That is why you need a marketing strategy, because if you want to win, then you need it.

What Exactly Is Brand Identity?

If you want to outstand from the rest of the crowd, then you need to have a reputable, strong and trustable brand. That’s exactly what brand identity is: setting your business apart from the rest.

It is how you present your brand and how you want your customers to perceive it, and this is a vital part in any digital marketing strategy, because you must cause a positive impact in the people you want to sell to.

It allows you to create a solid bond with your customers, and this is vital in order to succeed, because if you want a loyal fan and client base, then you need to have a connection and brand identity is the perfect way to achieve it.

The easiest way to understand what brand identity is and why it is important, is to think of your business as a person, and if you want to shine amongst the masses, then you need to develop individuality, which is the combination of:

  1. Your name
  2. Your looks
  3. Your values
  4. Your ethos
  5. Your ideas
  6. Your style.

It will help you to stand out from the rest, of course, as long as these factors are unique. There are so many brands out there, and therefore, you need to find a way through the noise to reach your audience and present yourself as a different alternative, so you can spark their curiosity.

Of course brand identity goes beyond your logo and tagline, which even though are important elements, they are not everything.  Your brand needs to have a mission and an idea, something that can reach your customers’ heart and have a deep impact.

If you want to stick in their minds and outstand from the rest, then you have to do it.

That is why it is so important to study your audience, how they behave, what they believe in, the language they use and more, so you can adapt these elements to your brand identity. Research plays a major role in this.

Here at SEO Heroes we take care of it, because our mission is to establish your brand as something customers can trust, and therefore, buy from without problems.

Maximize Brand Identity In Your Website:

Nowadays we live in a time with so many opportunities, but unfortunately, a lot of noise as well…

As we said in the previous section, if you want to win, then you need to stand out from the rest, because people are looking for DIFFERENT options. Every single important brand in the world focus on it, because it really works.

That is why here at SEO Heroes we take care of maximizing brand identity in your website, so you can connect with your visitors right off the bat.

As always, in order to achieve this, we need to perform a deep and detailed research on your audience and industry, so we can know:

  1. What fonts and colors to use, because they can have a huge impact on how customers perceive your brand
  2. What images to use to cause a great perception on your visitors. Images that convey your message and share it effectively
  3. What style of copywriting to use, because if you want to connect and sell to your audience, then you need to speak to them in their language, so you can create a solid bond right off the bat.

These are just some of the most important aspects we take into account at the hour of maximizing brand identity in your website, because if you want to sell, then you need to connect and stand out from the rest.

Our marketing strategy will help you to set your brand apart from the rest, share with your customers your mission and why you are different (and better) than your competition, and therefore, why they should buy from you.

You need to appeal to their emotions, to their dreams, to their passions, and this is exactly what we will do for you.

This is one of the most powerful ways by which a digital marketing consultant can help to grow your business. Because, by establishing this strong connection and favorable perception, you will experience an increase in your number of sales and clients.

The Power of Search Marketing: Reach New Heights

This is our specialty and we know how much it can help your business, and therefore, we include it in each strategy.

Organic traffic is excellent, because it is composed by people looking for what you are offering, and depending on the keywords you choose, you can achieve different goals.

We use both paid and unpaid approaches; therefore, we combine the power of SEO and search PPC. This perfect synergy will make your business grow to new heights because:

  1. Search PPC – be it Adwords or Bing Ads – will bring your sites a fast injection of highly-targeted traffic, in order to test your website and deliver you fast sales
  2. SEO – Search Engine Optimization – will make Google fall in love with your website, rank it for the most profitable keywords in your industry, and drive you tons of sales and clients. Of course, it will take more time, but in the meanwhile, search PPC will take care of it.

This is why we include both approaches, and many other secrets like ranking other web properties, for some quick SEO wins ;). The principal activities people do online are searching and reading email, so it makes sense to focus on it.

Furthermore, ranking and appearing in the SERPs for the most important keywords in your industry, will make your business local as a sign of authority in your area.

If people see you ranking, then they will inevitably think that you are a good company, and therefore, you are present there. Of course, in order to maintain this perception and power it up, you need to take care of brand identity, but worry not, because we contemplate it in our strategies.

Of course, just like any other area of digital marketing, you need to research everything and place it all within a strategy. That is why we offer you:

  1. A complete research on your competition, in order to find out what they are doing, what keywords they are targeting, and of course, the level of competitiveness
  2. Total and deep keyword research to find the most valuable terms in your industry, and of course, many hidden gems that your competitors are missing out
  3. Complete and professional on-page optimization, so search engines can understand your website and see why you deserve to rank
  4. Complete off-page campaign, because on-page alone is not enough, and worry not, because we will show search engines that you are popular and a sign of authority in your niche.

There is a lot to get from search marketing, and our strategies will help you to achieve so!

Traffic Quality vs. Traffic Quantity: Which One Matters More?

In simple words: Quality > Quality.

What scenario is better?

  1. Receiving 100,000 untargeted visitors with slight to no interest in your industry
  2. Receiving 1000 hyper-targeted visitors who are looking what you offer and sell.

Without any doubts, the second option is the best. You will receive less traffic, yes, but you will get far better results.

That is why we focus our strategies on delivering as much high-quality traffic as possible, because this is what will bring you conversions, and therefore, allow you to obtain a positive return of investment.

There is no point in putting quantity over quality, because receiving thousands over thousands of untargeted visitors won’t take you anywhere, whereas with laser-targeted and high-quality traffic, you will get very far.

That is why we target the best keywords in your industry and focus social media promotion on reaching your audience, be it through unpaid or paid methods such as FB Ads, YouTube Ads, etc.

In a nutshell, this is what matters the most in the end of the day: as much high-quality traffic as possible. That’s the recipe for winning, because if your website connects with your visitors, then you will get superb results. You can count on it.

Measure Your Marketing Impact:

A marketing consultant can help you to measure your marketing impact and how far you are getting.

Without a clear idea of your impact, you cannot really know if your strategy is working, but worry not, because a consultant will sort it out for you.

For instance, here at SEO Heroes we use different methods to measure the impact and let you see how your campaign is doing:

  1. Professional management of Google Analytics. This will allow you to see how your visitors are behaving in your website, what terms they are using to arrive, how long they stay and more
  2. Tracking in social media. By using different tools, we measure the impact of your content in social media, in order to know what’s rocking your audience and what’s not. This allows us to come up with better content idea that will help your audience, and therefore, increase your reputation
  3. Surveys to find out what your customers think. This is very important, because every bit of feedback can help you to make your business grow, and we take care of collecting as much of it as possible.

And more. A digital marketing consultant will help you to track the performance of your campaign, so you can see what kind of results you are getting, and how your investment is making sense.

Therefore, if you don’t want to be left wondering what impact your marketing is really having, contact a consultant in order to find out the truth, and here at SEO Heroes we can help you just fine!

Contact us and we will show you why our strategies work and we will be honest at the hour of showing you their real impact. Because we take your investment really seriously, and it is our only objective to bring you results, period.

Collect the Data to Take Your Conversions to the Next Level:

As we said, we like to collect every single bit of data and feedback, in order to tune up your strategy and bring better results.

It is all about conversions, because if your website isn’t converting the traffic it gets, then you won’t get a positive return of your investment. That is why conversion rate optimization (CRO) is an essential part of every successful campaign.

Even if your campaign is already doing great, there is always room for further growth, so you can reach new heights and this is what a marketing consultant can do for you.

Tracking. It all comes down to tracking everything and split testing, because the only way to find out what works and what doesn’t is by testing your audience with different elements.

It can be truly overwhelming to do it on your own, but with a competent marketing consultant, this will be very easy for you, because he will take care of the heavy work while you enjoy the results!

A marketing consultant will help you to:

  1. Find the winning copy for every single one of your money pages, so you can take your conversions to the next level. The same goes if you are running an e-commerce store, your consultant will come up with the perfect description for all of your products, so you can increase your sales
  2. Determine the best navigation, in order to bring your users a better experience and make it easy for them to arrive where they want, and furthermore, direct them where you want them to be
  3. Come up with the best call to actions, because if you don’t know how to call your visitors to take actions, you won’t get really far
  4. See what colors and fonts combination works the best, because you need to connect with your visitors in order to convert them into buyers and clients. Color psychology is very important for boosting your conversions
  5. Test multiple variables like buttons, images, language and more, in order to come up with the winning combination that will take your conversions to the next level.

As you can see, a marketing consultant can take your results to the next level. Of course, this is a very hard labor that requires plenty of dedication, experience and the right tools, but worry not, because here at SEO Heroes we can help you with that!

Even a 1% improvement in conversions can have a huge impact in your business, and worry not, because we will help you to take your conversion rate to the maximum possible! 😉

Determine the Perfect Marketing Budget for Your Company:

Every business is different, and therefore, you will need a budget that contemplates everything it needs.

That is why SEO packages don’t work, because their pricing doesn’t take into account what your business really needs to grow. That is why it is much better to work with a consultant that lets you know how much it will really cost to achieve your goals.

It will be a budget that will bring your strategy enough resources to develop, improve and deliver results. A perfect number that will allow it to flourish and make your business grow, as simple as that.

Of course, in order to come up with it, a consultant needs to research your industry, determine its level of competitiveness, the current state of your business online and several other factors.

That is what we do at SEO Heroes, because we believe that honesty is the best policy, and therefore, we will bring you a custom price that shows you what it will take to achieve your goals.

We will be honest here: it is more expensive than your typical SEO package, but the results are much better, because we are talking about a strategy that takes of everything, from brand identity to SEO, PPC and conversion rate optimization.

If you want to conquer your entire online industry, then this is what you need and we are here to help you. You only need to contact us and we will take care of the rest!

How SEO Heroes Can Help You? What Make Us Different?

How can we help you?

I’m Matteo Barletta and I’m a professional digital marketing consultant, and I will personally take care of your campaign from the very beginning.

This is what makes us different: we don’t see you as another number, we see you as a human who is coming to us for help with desires and dreams in mind.

Therefore, we destine all of resources – be it tools, knowledge and professionals – to deliver the results you are looking for.

We are not here to simply pull a profit, deliver mediocre results and keep you somewhat satisfied, of course not. Our goal is to stand out, and the best way to achieve it is by delivering solid and amazing results for your business.

Therefore, our mission is only one: deliver results and generate a positive ROI for your company, as simple as that.

Expertise in All Areas of Digital Marketing:

We can deliver that because we have expertise in the different areas of digital marketing:

  1. Search Engine Optimization
  2. Search PPC
  3. Social media promotion
  4. Social PPC
  5. Video marketing
  6. Content marketing
  7. Brand identity development
  8. Conversion rate optimization
  9. Web design and development
  10. And more.

Our team of professionals are here to deliver your business the all-in-one solution it needs to rock online and get results.

As you can see, we take everything in consideration at the hour of crafting the strategy for your business, because we need to target every single area.

Your business must receive traffic from multiple sources, optimize the conversions, track the results and protect your reputation. That’s what our strategies do, and you will feel the difference from the beginning!

Total Compromise with You from the Beginning:

We will start working with you seriously from the very first day. Therefore, you will see that communication will be easy and transparent, because honesty is the best policy.

You can ask questions anytime, and we will be there to let you know how your campaign is doing, and of course, we will share with you how much of an impact your marketing is having.

If you want to work with a company that takes you seriously and works on your business with the goal of delivering solid results, the contact us and we will help you to make it happen!

Conclusion:

Now you know how a digital marketing consultant can make your business grow.

It will be your guide in the fabulous and profitable world of digital marketing, so you can explore it and reap the benefits that await for you!

Of course, here at SEO Heroes we would love to work with you. Contact us today and we will let you know how we can help you.

We will take your business to the next level, so contact us and we will let you know in exquisite detail how we will make your business grow online!

Do you need help ?

Get in touch today and we can start to discuss the right solution to your business.

We will help you to find your next generation of customers!

Write us today!

Arrow that redirect to the contact form

The post 8 Ways a Digital Marketing Consultant Can Help Grow Your Business appeared first on Seo Heroes Bangkok Co., Ltd.



from Seo Heroes Bangkok Co., Ltd https://www.seoheroesbangkok.com/digital-marketing-consultant-grow-your-business/

Monday, April 16, 2018

How to Choose an SEO Firm: Everything You Need to Know

Table of Content :

Are you sure that SEO is what your business needs?

Before you take a decision, we invite you to read this article, because that SEO company you are about to choose might not be what you are really thinking…

In this article, you are going to learn everything you need to know before hiring one, so you can see if you are getting what you expect in your mind or not.

Without anything more to add by the moment, let’s get into it!

Why are you looking to hire a SEO Company?


There are many good reasons to work with a competent SEO firm:

  1. You have noticed the big profits that organic traffic can bring and you want the same for your business
  2. You are already receiving organic traffic, but you need professional help to take it to the next level
  3. You are starting a new online project, and you already know the huge benefits of SEO, but you want a professional and experienced company to take care of it
  4. You know SEO, you know what it offers, but you know that you don’t have the time to focus on it, so it is much better to hire a professional to handle it for you
  5. You want to grow your organic traffic and at the same time take care of your online reputation.

There are several reasons to hire an SEO company, and these are the most important ones, but it all comes down to the same thing: make your business grow.

Furthermore, being at the top of the most important keywords of your industry will make you look more authoritative, and thereby boost your credibility, and this will have a direct effect in your conversions.

If you are ranking, then it is because you are offering something valuable and you are doing something better than the rest of your competition.

This is something that your potential clients will perceive, and you want that for your advantage. SEO makes it possible for you, and that is why it is so important to work on it.

It works for every kind of business out there, and in any industry. Even though it is ideal to combine it with PPC and other ways of digital marketing, it provides a strong foundation.

Now, let’s see how it really works, so we can put things more in perspective.

How SEO works? Let’s make it clear:


How does it work?
Simply put, a professional SEO services accomplishes the following: make Google understand your site and make it see why you deserve to rank higher than the rest of pages competing for the same keywords.

Everything in SEO comes down to sending signals to Google and other search engines, to prove the worthiness of your site, and in retribution, you will obtain better rankings for your targeted terms.

Google relies on an algorithm to determine whether your site deserves to rank or not, but unfortunately, none fully knows it. The company keeps it as a top-secret formula, but smart SEO have been decoding it since Google appeared.

After so many years, we have come down to understand the following about Google:

  1. The keywords defer in terms of competition, meaning that some will be harder to rank than others
  2. There are on-page and off-page ranking signals, and they both work together at the hour of ranking your site
  3. SEO optimization, especially off-page, needs to be gradual and consistent in order to remain under the radar, to avoid triggering penalties
  4. There is no such thing as an strategy that works for every niche and project, because every single one has a different level of competition and different challenges to confront
  5. Giving Google what it wants comes from a deep and serious analysis on the niche and the keywords you want to rank for.

We won’t get into the technical aspects, because they are not necessary for you to understand how it all works.

Google wants your site to accomplish the following things in order to rank:

  1. Your website, as a whole, needs to be relevant for the topic and niche you want to rank for
  2. Your content needs to solve the user’s questions and doubts, you need to deliver what searches are looking for
  3. You need to structure and organize your site and every single page in it in a way that is easy for Google to understand and digest
  4. See that your website is popular and trusted by people, in the way of backlinks from relevant sites and social media activity.

See? We don’t need to get super-technical to understand what Google wants, but of course, this is the general explanation, because every project is as unique as it gets, and therefore, they need specialized solutions for each case.

But don’t worry, because we are going to talk about this issue in the following section, so you can see why a custom SEO plan is undeniably superior to pre-packed SEO packages.

SEO Packages Vs. Custom SEO Plan

The Problem with SEO Packages:

As we said before, there is no such thing as a strategy that works for every single niche and project out there. That is why SEO Packages are not a good deal, because they are not specialized solutions designed to tackle down the specific challenges your project will face in the SERPS.

In fact, no serious SEO agency nowadays will offer you such as a thing as a package, because they will only lead to disappointment in the majority of cases.

Sure, they can offer results in some cases, but it is more like playing the roulette. You have chances of winning, but they are minimal, and your chances of losing are exponentially bigger.

The problem resides in the following:

  1. A fixed number of links are not correlated with the difficulty of the niche. You might need only 10, but you might as well need over 30. This is something that an SEO package doesn’t contemplate, simply because it is a cookie-cutter solution and not an specialized one, and in most cases, such thing will fail and will make you lose money. As simple as that
  2. Most packages are not niche-specific solutions. They offer you links, but they don’t tell you where they are coming from. Nowadays, the real power resides in relevance, and you need plenty of it to rank
  3. They don’t follow a plan because there is no such thing. The majority of packages, if none, don’t contemplate aspects like consistency and link velocity, and thereby they can draw unnecessary attention and trigger penalties that will stop you from progressing
  4. They offer delusional promises. Furthermore, you are also fooled by a price that symbolizes nothing, because when there is no research, you will never know what it takes to rank in your niche, and thereby you are paying for nothing.

You are intelligent enough to see what’s wrong with SEO packages and why you should stay away from them. In synthesis, these are the reasons:

  1. They are designed based on nothing, because every niche and keywords have their own levels of competitiveness, and therefore, they need different approaches
  2. More often than not, they are a bad investment, even if the price is “cheap”
  3. They can do more harm than good
  4. They won’t get you the results you expect.

Got it now? Now, let’s see why a custom plan is exactly what your business needs.

The Custom SEO Plan Solution:

If you want to rock the SERPs, then you need a custom SEO plan, and this is exactly what a professional and competent firm will do for you.

That’s exactly how we handle things at SEO Heroes, because we understand that every project has its own challenges, and therefore, its unique needs.

Here is exactly how we design an SEO custom plan:

  1. An expert and experiences consultant will check your site, your niche and your competition
  2. The consultant will come out with corrections and improvements for your site
  3. The expert will understand what Google wants for your niche, and craft an strategy based on it
  4. Product of this research, we also find out the real level of competition for your niche, and based on that, we estimate how many elements we will need to deliver results
  5. Furthermore, we also spy your competitors and discover what’s working for them, so we can use it for your site and do it even better, because that’s the key, to surpass your competition.

You don’t need to be an SEO expert to understand why it works: it is a real strategy based on solid data that is entirely focused on your niche and your project and its challenges and needs.

Even though no serious SEO firm – including us – will offer you a 100% guarantee that you will rank, with a custom plan you increase your chances of accomplishing so exponentially.

If you were going to war, what would you choose?

  1. A well-researched and planned strategy designed to defeat your enemy
  2. A cookie-cutter strategy that doesn’t contemplate any special element.

As the smart person that you are, the first option is by far your best chance to win.

The same happens with SEO, if you want to win, then you need to know your environment and your enemy very well.

This is where the power of a custom plan resides, because we take care of analyzing everything from your niche to your competitors, in order to craft a winning strategy that will take you to the top of Google.

This is why working with a serious company is a must, because if you want to make your website relevant enough for Google to consider it ranking for your targeted keywords, then you need that kind of strategy and approach, and it only comes as a result of research and proper planning.

Of course, the price tends to be higher than your standard SEO package, but it is because the price goes in concordance with the needs and challenges of your project.

Why Do We Focus on Getting Local Relevancy?

It Is Vital For Your Success:

If you read the last part of the previous section, you would have noticed that we mention the importance of making your website “relevant enough”, but what does it really mean?

Let’s say you want to rank your landscaping business in Bangkok, then it is important to accomplish the following:

  1. Let Google know that your business is in Bangkok
  2. Let it also know what kind of services you offer and that they are within the landscaping niche.

As you can see, in order to rank for that specific location, you will have to have be relevant enough in both aspects: topical and local.

That is why we focus on it, because if Google cannot identify your business in the area you intend to serve, then you will not rank. You can take it for granted.

You won’t rank in the SERPS nor will get into the map pack, and that will make your SEO mission a complete failure.

This is another reason not to buy SEO packages, because more often than not, they don’t take this vital element into consideration, and thereby you won’t get the results you are after.

However, we will explain you how we accomplish this, so you can learn how we are going to rank your website.

How Do We Make Your Website Locally Relevant?

How does it work?

Simply put, as we saw in the section of how SEO works, we need to send signals to Google, and in this case, we need to let it know that your business operates in your desired location.

That is why you need to send specific signals that will make Google understand that you deserve to rank in your desired location, so that people looking for your services can find your website.

Amongst the most effective practices, we have:

  • Writing the content of your website with local SEO optimization in mind
  • Submitting your website to Google My Business
  • Listing your site in different local directories
  • Add content to your blog that is locally relevant.

These are just some of the few things we do at SEO Heroes to boost your local relevance through the roof.

Only with that, you will have a much more solid base than with any SEO package out there. However, if you want to compete with the top guys, then you will need more than that and that’s why we are here to help you!

Nonetheless, in a nutshell, this is why we focus on building local relevancy, because it is the unique way to drive traffic to your site for real.

Local SEO is a different game to normal SEO, and that is why we need to apply this approach, which uses different techniques especially designed and proven to work for this scenario.

If an SEO firm tells you that it is the same to rank a website in a specific city than it is to rank it globally (think of a certain niche), then you should disregard them and look for an alternative, because they don’t know what they are talking about.

Why Does Your Website Need More Content?

Your website needs more content for several reasons:

  1. It will help you to build more topical and local relevance
  2. You will have an easier time ranking
  3. You will educate your visitors better
  4. You will obtain better conversions
  5. You will boost your authority
  6. It will be easier for your site to obtain backlinks.

Of course, we are talking about good and well-researched content that provides answers and help to your visitors.

That is why content plays a vital role in our SEO campaigns, because it is essential for the success of the same. But for that, you need Rock Star content!

What Is Rock Star Content?

There is a big difference between writing average content and something that truly amazes visitors and search engines.

How do we do it? Even though we cannot reveal it all, this is how we handle things when it comes to content:

There Is a Keyword Research Behind It:

The content we add to your inner-pages and blog is meant to attract traffic, and the only way to do it is by knowing what keywords to target.

That is why, before writing any page of content, we perform a deep and professional keyword research in order to find the best targets for your website.

Furthermore, every addition of it is placed within a strategy, because another goal is to boost the local and niche relevance of your website.

There Is a Research In Place:

In order to make people interested in what you have to say, you need to know what they are asking.

Before writing any new page or article, we take care of exploring and investigating what people are looking for, so we can answer their questions.

We use different software and tools to find out what they are asking, and make sure to answer their questions in the best way possible, so we can put your site in a positive light.

Furthermore, if the content delivers the goods, then they will stay in your website for longer, something that will bring two positive results:

  1. Increase your chances of turning your visitors into clients
  2. Allow Google to see that your content is good and deserves to rank, because the visitors are vouching for it.

As you can see, it pays off to perform your own research, and that is why we do it, so we can deliver the best content for your website and accomplish all these things for you.

We Write in an Engaging Tone:

You can deliver the goods thanks to your extensive research, but if you write it in a confusing and boring tone, then people will leave before they know you are the real deal.

That is why it is important to unite your solid research with an engaging tone that invites visitors to read and hooks them to stay.

However, it takes skill and experience to know how to speak to your audience in their language and how to engage them.

You don’t have to take care of that when you work with us, because we have our own team of content writing experts who will handle it all for you.

Furthermore, by engaging your readers we can also take them to perform certain actions, and we take care of all of that, so you can simply sit and watch the results.

Conclusion:

This is why your website needs more content, but of course, of the rock start kind! 😉

With a constant influx of it, you will have an easier time ranking and you will see how much your conversions will increase.

The Importance of UX – Why Do We Focus on CRO?

Now, it is important to talk about a vital aspect of digital marketing: User Experience.

If your users don’t have a good experience on your website, then guess what will happen?

  1. They will buy all of your products/services and tip you well
  2. They will abandon your website and have a bad experience with your business.

You don’t want that to happen, and that is why it is important to take care of UX and CRO (conversion rate optimization).

Once again, this is another reason to forget about SEO packages, because they don’t take care of UX in the slightest.

If you want your SEO investment to pay off, then you need to convert the traffic you receive into clients, but if your website doesn’t provide a good experience, then you will obtain the opposite result: a waste of traffic and many lost sales and clients.

Google Cares about It:

Let’s say you manage position your business for your targeted keywords. Visitors will start arriving to your site, but there are a few problems:

  1. Your site’s loading speed is rather slow
  2. You don’t have a clear navigation and menu
  3. The structure of your website is confusing
  4. You don’t have clear calls to action (CTA).

Guess what will happen? Visitors will ABANDON your site and probably will never come back. Furthermore, they will leave your site FAST and this will send a very negative signal to Google.

Over time, as more users present the same behavior, Google will interpret it as a red flag and “punish” you for it by taking away your rankings.

That wouldn’t be a nice scenario, would it? All of your time and money invested for nothing. That is why it is important to take care of UX if you want your SEO campaign to make sense.

Google cares about visitors and it will take their feedback seriously. Therefore, it is important to provide them a good and nice experience from beginning to end.

How Will You Make My Website User Friendly?

There is something extra in addition to this: your website needs to be focused on conversions.

If you want to make money, then you need to convert your traffic, and that is why you need CRO. In a nutshell, your website should have the following features:

  1. It must load fast. Preferably in less than 4 seconds, especially if you are running an e-commerce store. The faster, the better, so you can please even the most impatient of visitors
  2. It needs to connect. Audiences are different from one another, and therefore, your website needs to connect with the people you are targeting. Color psychology and other factors come into play
  3. It needs to have a clear structure. You need to have a clean navigation, so that users can visit your site, understand it well and have an easy time exploring it beyond the arrival point
  4. It needs to make your visitors feel safe. This is why it is important to add an SSL certificate and show your visitors that you are a real brand and business. Showing some testimonials is a smart move as well
  5. It needs to have clear calls to action. You need to tell visitors what to do, so make it easy to follow through, because confusing them or putting too many steps before sealing the deal will drastically reduce your conversions. Make things simple and straight to the point

This is exactly how we do things around here, because your website needs to be a powerhouse of conversions, and it all starts with having the right set up.

Furthermore, by complementing your site with a content-rich blog, you will obtain even better results, because you will boost your authority and your conversion rate.

Conclusion:

Now it should be clear why it is so important to take care of UX and CRO, because if you don’t get conversions, then your investment will be worthless.

That is why we put a special focus on it, because beyond SEO, our goal is to deliver more conversions for your business. That is why we put UX, CRO and SEO together, in order to deliver the results you are looking for.

Once again, another reason to opt for a tailored SEO plan rather than your average package that delivers little to no value.

The Importance of Good Hosting – Why Do We Focus on Good Hosting?

It Matters:

Your hosting will play a huge role in the results you get.

If you want to rank and please your visitors, then you need to take care of it, and that is why we put a serious focus on it.

Bad hosting can destroy your business, and we are not kidding, because it will make your website slow and thereby offer a poor UX. You already know why it matters, because if your website is slow, then visitors will leave fast and never come back.

However, let’s talk about the positive and good things:

The Benefits:

If the hosting is good, then your website will load very fast, something that will have a direct positive effect in your conversion rate. Visitors are more impatient than ever before, so you need to level up your game.

Your website will be safer. We choose a high quality, safe and high-tech hosting plans for all of our clients, because it is important to protect your data against online threats. There are so many hack attempts and DDOS attacks nowadays that you need to be ready for all of this.

Your SEO will be easier. You will have a clean IP, which means you will not have toxic neighbors that may undermine your SEO efforts, because if Google notices this, then you will be in trouble.

Finally, you will meet the requirements of your industry and business. Every project is different, so we will take care of choosing the perfect plan for you, so your website can have the necessary resources to receive all the traffic you intend to.

Conclusion:

This is why your business needs good hosting and why we are so serious about it, because it will play a vital role in the success of not only your SEO plan, but also your entire digital marketing campaign.

Why is SEO Heroes Different? – Closing Thoughts


We have explained you everything about choosing a good SEO firm, and we have also shown you why SEO Heroes is different.

You can easily spot the difference: we analyze everything and back it all with proper and deep research.

This is why we are different to the rest, and why we are ready to deliver results for your business.

Contact us today and we will deliver to you a 100% tailored SEO plan for your business, so you can

Do you need help ?

Get in touch today and we can start to discuss the right solution to your business.

We will help you to find your next generation of customers!

Write us today!

Arrow that redirect to the contact form

The post How to Choose an SEO Firm: Everything You Need to Know appeared first on Seo Heroes Bangkok Co., Ltd.



from Seo Heroes Bangkok Co., Ltd https://www.seoheroesbangkok.com/how-to-hire-an-seo-company/

Wednesday, April 4, 2018

Mobile SEO: 2018 Checklist

 

 

What is Mobile Optimization?

More and more internet searches are done from consumers’ mobile phones instead of their computers. This means that your company’s website is missing out on a whole lot of views if you haven’t ensured it’s mobile-friendly. Mobile optimization is the enhancement of your website to display perfectly on a cellphone so the consumer has an enhanced user experience, and so that Google ranks you higher on the search engine results page (SERP). There are many ways to optimize your website for mobile engagement, like improving the page speed, site structure, and the use of plugins to name a few. Keep reading to learn more tips to employ and mistakes to avoid.

Is a Mobile Optimized Website Different from My Existing Website?

Yes. Your mobile-optimized website is a concise, simpler version of your existing website. Consider the consumer who is looking at your website from their cellphone; they’re likely out and about, not near their desktop, and don’t want to spend hours scrolling through a small cellphone screen searching for information. The whole point of having a mobile phone is for convenience, and that’s what consumers want. Your mobile optimized website should be quick and easy for consumers to navigate and find what they’re looking for, like your phone number or location. Use your desktop optimized existing website to go into further detail and provide additional valuable content.

What are the differences between desktop SEO and mobile SEO?


The difference between these two optimization strategies lays in what the consumer is doing and what they want. Desktop SEO focuses on improving the experience for consumers who are at home, in their free time, not in a rush. These websites may focus more on blog content and internal linking to keep those consumers on their site longer. Mobile SEO focuses on the consumer who is on the go, in a rush and needs information right away. So, one mobile SEO strategy would be to make your important information (location, phone number, services) easy to find, easy to understand, and easy to initiate/purchase on the spot.

More and more searches are done from a mobile phone, so it’s beneficial to ensure your website is mobile optimized.

Do you need a mobile version of your site to rank higher in Google searches?

Yes. It’s becoming increasingly more important for your website to be mobile optimized for Google to place you in the SERPs. Since 2015, Google has been assessing mobile optimization as a component of its ranking criteria. The goal of search engines is to ensure consumers have a flawless searching experience and find what they’re looking for. Since most consumers want to use their mobile phones to search, we must meet that need along with Google. By making your website usable on mobile devices, you are creating a better user experience for those consumers. Google rewards exceptional mobile optimized websites with higher rankings in the SERPs.

How can you carry out a mobile SEO audit on your site?

A mobile SEO audit checks to make sure your website is usable, searchable, and valuable to search engines and potential readers. An easy way to perform an audit is by using Google’s free mobile-friendly page tester. Simply insert the URL of the page you want to check, and it will analyze that page before telling you if it is mobile-friendly or it needs some more work.

You should also do your own research on what mobile SEO strategies you’re not currently using, or which ones you aren’t using properly. The strategies in this checklist will ensure you’re performing mobile SEO to the best of your abilities and to Google’s liking.

What you need to know about:

Page speed

As mentioned above, mobile consumers expect quick and easy searching to find what they’re looking for. If a consumer clicks on your website in the SERP, you have 3 seconds on average to load the page and deliver the information. Any longer and that consumer will likely go back to the SERP and choose one of your competitors.

There are a few ways you can increase your page speed: upgrade your website’s server software or configuration, minimize your website’s number of redirects, prioritize above-the-fold information, place CSS stylesheets at the top of your page, etc. Assess each option to improve your page speed because it is crucial to customers accessing your website and finding value.

Plugins, Popups, and Button Size

It may seem obvious but it’s a critical factor in mobile optimization: cellphone screens are small, and fingers are big. Your potential customer needs to be able to navigate and move through your website with ease and control. This isn’t possible if your buttons that lead to your services page, contact page, about page, are too small. Consumers will get irritated if they are trying to select on page button or close a pop-up and end up on another because the buttons were too small or too close together. Ensure your page’s buttons are sized appropriately for a small screen.
Pop-ups, in general, are not a great idea for mobile websites because they interrupt the consumer’s search. If they’ve chosen your website from the list, you can earn mobile consumers’ trust by giving them the information they’re looking for quickly.

There are various plugins that can perform behind the scenes tasks for your website, like anti-spam plugins or YOAST for SEO. However, many plugins will actually impede the consumer’s interaction and usability on your website. The most notable plugin you should avoid using is Flash because it isn’t available or used on all mobile devices, which means the consumers who don’t have it will see an error message or be unable to load your page properly.

Titles and Meta Descriptions

Cellphone screens don’t allow any extra space for long headlines or excessive meta descriptions. You have to be very intentional and strategic in the words you choose. Do your research on the most valuable keywords for your niche for mobile searches and use them wisely. SERPs on mobile devices will show concise, efficient, and relevant titles. The same goes for your meta descriptions. If you thought it was hard to summarize your webpage in desktop meta descriptions, you’ll need to get even more concise and intriguing on mobile. You have less screen space overall, so use it wisely.

Local Search

It’s incredibly important for your website to show up in local searches. Consider all the times you’ve searched for an Hotel in Bangkok, restaurant or another type of business nearby- near me­ searches. When a customer is searching for a business in your industry near them, you want to show up. People in your own community shouldn’t be outsourcing what you can provide, right?

To show up in local SERPs, build your local SEO strategies. Start by creating a Google My Business page so that your company, location, and phone number show up in map results. You should request reviews from all happy customers on your Google page. Ensure your Google pictures are appealing and honest. Create blog content that is local-oriented; write about your niche within your specific city, or about how your business supports your local community.

Site Configuration

To ensure your website is user-friendly on mobile devices, you should choose a configuration that best serves consumers. Google favors a responsive configuration and it’s the most popular choice among web designs. A responsive design will take the existing content on your desktop website, then re-size and reconfigure it depending on the device it’s being looked at from. So, a customer on a desktop computer is reading the same content as a customer on a tablet or mobile phone. However, on each device, the layout and sizing are altered to fit the screen.

You can also choose a dynamic design or use a separate URL for a parallel mobile site. Neither of these options is as beneficial and simple as a responsive design. A dynamic design displays different sets of HTML and CSS coding depending on the device being used to look at it. It’s not uncommon for mobile users being sent the desktop coding and vice versa, creating a negative user experience.

Parallel mobile sites are flawed as well. You create a new website for your business that is tailored only for mobile devices and usually starts with an “m.” in the subdomain. There are issues with duplicate content, inadequate page redirects slowing down page speed, and consumers still ending up on the desktop version when they’re using a mobile device. However, parallel mobile sites are beneficial to e-commerce businesses because it can tailor the shopping experience specifically to mobile users.

Google prefers a responsive design for blogger websites and a parallel mobile site for e-commerce websites.

Keywords for Voice Search

The voice search function on mobile devices has changed how we choose keywords and curate our content. The consumer who uses the voice search function is as busy and on the go as other mobile device users, except they’re also likely multitasking with driving, taking care of kids, cooking, etc. Luckily, Amazon’s Alexa, Google’s Home Assistant, and Apple’s Siri make searching for what they need possible while multitasking.

When a consumer asks the voice function a question, like “What’s the closest office supply store near me?” or “Can a concrete driveway be sealed with asphalt sealer?”, Google will search for the best answer. For your website to be featured in SERPs for voice searches, your content needs to directly answer consumers’ questions. Think of all the questions customers in your niche could potentially ask; research what people are searching for on Google in your industry. Then, optimize your content to answer those questions in a professional, direct, and comprehensive way.

Length of Content

Mobile users are looking for concise, straightforward responses to their searches. No one wants to read 1000 words through their cellphone, right? You should optimize your content by shortening the length but including all the important bits. Break up paragraphs into shorter (2-3 sentence) text sections, use clear and concise subtitles, and get to the point as soon as you can. No need for fluffy introduction paragraphs on a mobile site! And, don’t be afraid of the empty white spaces between paragraphs. These blank areas actually make your content look simpler and easier to navigate than a wall of pure text.

Site Interlinking to Mobile-Optimized Pages

You can still include internal links on a mobile-optimized page, but the page your link sends customers to needs to also be mobile optimized. This is easy with a responsive configuration because your whole website will be reconfigured based on the device its being looked at from. Things get more complicated if you’re using a dynamic or separate URL configuration. Customers can easily click a link that takes them to a desktop site, which then redirects them to a mobile version. That redirect could take longer than the 3-second page speed rule. Linking to other internal pages is a great strategy even for mobile websites, but only if there is no redirect time wasted.

What Are Mobile Crawl Errors?

Google “crawls” websites to check their features and decide their ranking in the SERP. Crawl errors prevent your page from showing up in the SERPs. You can find your crawl report in Google’s Search Console; select “Fetch as Google” to request your website’s report. Most of the time your report will come back with some errors, which is normal. However, there are some that are very important and should be looked at right away. Here are some of the most common crawl errors for mobile pages:

  • Server Errors: When a customer is trying to access your page and it times out, or it’s unable to fully load. It’s an issue with your server being blocked or misconfigured.

How to Fix: Assess your server’s configuration and make sure it isn’t overloaded, misconfigured, or down overall. Sometimes the issue is connectivity to the internet on your end. Also, ensure you aren’t blocking Google with any firewalls or website infrastructure. The worst thing to happen is for Google to be blocked and unable to crawl your website at all.

  • High Error Scores: If your crawl error report shows high scores across the board, that’s a good indication that something is wrong.

How to Fix: Check all your coding scripts to make sure none of them are malfunctioning. Use a link-checker or manually check all your external links are still live and don’t lead to dead pages. If you’ve recently updated or redesigned your website, check that your permissions for each page are still the same.

  • Faulty Redirects: When a smartphone user is directed to a desktop version of your site, there is an issue with your redirects.

How to Fix: Choose a better configuration for your website (as mentioned above, responsive designs are the least problematic). Ensure your website is fully mobile optimized. If you don’t have a cellphone specific version of a page, showing a desktop version is better than nothing but it will still hurt your ranking. Avoid faulty redirects by having a responsive design configuration or monitoring your page redirects to ensure they’re always working.

How to get mobile SEO for voice search right?


When people use Google Home to search for something out loud, the Home device will read the answer to them out loud, often with the source website’s name. The URL is then sent to the owner’s Google Home App. This is an excellent chance for your website to be recognized and specifically forwarded to a potential customer.

Although many people search for similar things on their desktop as their cellphone, there are some specific queries that you want to optimize for because they are uniquely used on mobile devices. For example store location, store hours, “near me” searches, where can I buy…, etc.

Here are some tips that will have you showing up as the source website:

  • Create and/or claim your Google My Business Page; keep all information correct and current
  • Use longtail keywords that are conversational, since customers search in a casual and conversational tone
  • Research all the questions customers in your niche ask
  • Create FAQ pages that answer the questions your customers are asking; categorize the questions and answers by topic
  • Include local content in your blog section as well as your FAQ pages

What percent of searches are voice via mobile?

According to Google, 20% of all queries from mobile devices are through voice search functions. That’s a huge number of potential customers that could be finding your business if you optimize for mobile search via voice search! Plus, since Google, Apple, and Amazon have each come out with their own voice search systems, the number of people using these devices is only going to grow. It’s important now more than ever to understand how to optimize your mobile site for voice searches.

What are the most common mistakes in mobile optimization?

Mobile optimization is tedious and multi-faceted; there are tons of factors to consider and it’s easy to make mistakes. At SEO Heroes we learned that the best way to avoid these mistakes is to be aware of them so you can prevent their occurrence or change what you’re already doing. Here are some of the most common mobile SEO mistakes:

Slow Page Speed

We discussed above how you can increase your page speed and why you should; by not doing so you are making a huge SEO mistake. Customers don’t want to wait more than 3 seconds for your page to load. If your pages take longer, customers will likely go back to SERP and find a different website to help them faster. Don’t let slow page speed turn away potential customers. Plus, Google favors websites that have optimal page loading speeds and positive user experiences so if you want to be ranked higher in the SERPs you must increase your page speed.

Font Size

You’ll need to minimize the size of your images, body text font, and heading fonts for the smaller screen on cellphones. However, going too small will be unreadable, and if the size difference between body text and heading is too large it will look strange and unappealing. Through trial and error, you can test out what size of fonts look best on different devices. A general rule of thumb is to make your font size at least 13-14 pixels for mobile devices.

Pop-ups and Interstitials

If you’re going to use pop-ups or interstitials on your mobile site, make sure they are easy to close or scroll past. Pop-ups with exit buttons that are too small to select or won’t close unless the customer signs up for whatever you’re selling is poor marketing. The same goes for interstitials that take up the whole screen, you can’t scroll past, or can’t exit from. Focus on giving your potential customer the information they’re looking for so that they’ll come back and spend time and money.

No Call-to-Action

You can create content that’s concise, brief, and to-the-point while also following up with a call-to-action. Leaving this step out is a mistake. For example, end your body of text with a button that allows readers to download a freebie onto their cellphone or share the article on social media. Optimize your call-to-action by making the buttons easy to select; make the button the width of the screen and separate from other buttons.

Wrong Keywords

If you do a traditional keyword search for desktop websites, you aren’t necessarily going to attract mobile customers with them. You need to do separate research on mobile and desktop websites. Or, if using the same content across both, incorporate important keywords from both (but not too many). Also, don’t miss out on local business by not using mobile keywords people in your city will be searching with.

There are a multitude of mistakes that can happen if you don’t do your research and optimize your mobile web pages properly.

How mobile SEO affects your Email Marketing Campaigns?

You have to assume that a portion of your email subscribers is checking their inbox from their cellphones. If you design your email campaign to only be read from a desktop, you are missing out on potential customers and possibly alienating ones you already have. There are a few rules for mobile SEO in your email marketing campaigns that you should follow.

Use templates that are cellphone-friendly. This means you need to forget the newsletter style of email because multiple columns of text won’t display properly on a smaller screen. Many newer email campaigns display as plain text- no fancy frames, header images, or body images. This is because the writer created them in HTML so that any links can be accessed from multiple devices. They also left out the design-frills like images and frames because those won’t translate the same to every screen.

Remember how small some cellphone screens are; you shouldn’t use a navigation menu or buttons too close together because the reader’s fingers won’t be able to accurately select the one they want. Use a font size that is big enough the reader doesn’t have to squint and break up body text into 1-2 sentence lines. Mobile readers won’t spend hours reading through your email content. So, keep it simple and concise- just like your mobile website.

What are the best practices for mobile UX?


You want your mobile users to have a positive experience using your website from their cellphone. This experience factors in a few different things. First, the usability of your website decides if they stay there and read the content or go back to the SERP and find a different website. The page loading speed, redirects, and use of certain plugins can all affect whether the reader finds your information quickly and easily.

Secondly, the content must be readable from a mobile device for the reader to get the information they need. This refers to the font type and size, the heading sizes, images, the layout of text, and button size. Your potential customers shouldn’t have to squint to read the text, and the header text shouldn’t be 10 times larger than the body. Buttons can’t be too small for fingers to accurately select, and images shouldn’t take up the whole screen. Your text should be broken up into 2-3 sentence paragraphs that make it easier for readers to scan.

Remember that UX impacts your ranking on Google and your sales. When customers have a positive experience on your website, they are more likely to trust you. They’ll refer back to your content and potentially spend money on your products or services.

Conclusion

Mobile SEO is becoming increasingly important in this digital age of marketing. It would be a mistake and disservice to your business not to employ most if not all the tips in this checklist. The most important thing to remember is many potential customers are searching on their cellphones, and Google rewards business who recognize that with higher SERP rankings. Use this checklist as a guideline to improve your mobile SEO, improve your ranking, and ultimately improve your sales.

Do you need help ?

Get in touch today and we can start to discuss the right solution to your business.

We will help you to find your next generation of customers!

Write us today!

Arrow that redirect to the contact form

The post Mobile SEO: 2018 Checklist appeared first on Seo Heroes Bangkok Co., Ltd.



from Seo Heroes Bangkok Co., Ltd https://www.seoheroesbangkok.com/mobile-seo-checklist/