Tuesday, October 17, 2017

Top 10 Local Ranking Signals You Need to Cover To Rank Your Business on Google

Everybody knows that organic traffic from Google is very valuable because it brings you highly-targeted visitors who are looking for what you sell and offer.

That’s why your business needs to rank on Google, but doing that can be harder than it sounds. And no, it is not as simple as buying Adwords ads for your targeted keywords.

But worry not, because this article will share with you the top 10 local ranking signals that will help you to rank your website higher on Google. And yes, I will also share with you the tips on how to implement them.

#1 – Local Relevant Backlinks:

If you want to rank, then you need backlinks. The thing is that when it comes to ranking locally, you need your backlinks to be relevant to the location you want to rank for.

Google needs to see your website is relevant for that location, and you can easily accomplish it with citations and other must-do steps in SEO, but you can really improve your results by contacting local bloggers and getting a backlink to your site. They work wonderfully well.

Good news is that local bloggers don’t usually earn much money from their blogs, so paying them for a link placement will work very well. Although, you still need to do your homework and verify the sites aren’t penalized and have some link juice that can benefit your rankings.

Moreover, you also need to take into account your anchor text distribution strategy, because if you are not careful enough, then you can end up messing up your off-page strategy and triggering algorithmic responses that will damage your rankings and your progress.

Topical Relevant Links Matter Too:

It is also a good idea to get backlinks from topical relevant blogs and websites that aren’t necessarily in the same location of your business. Backlinks are important and will remain the same way for several years to come, so you need to focus on getting links from HQ websites with plenty of link juice if you really want to improve your rankings.

A good balance between this different type of outreach link building and getting backlinks from local blogs will give you the boost your website needs to start ranking at the top of Google.

#2 – Proper On-page Optimization:

In order to rank a website locally it needs to be on-page optimized for such purpose, and in a nutshell it means the following:

  1. Presence of well-structured NAP (Name, Address and Phone) on the website
  2. Integration of proper Schema Mark-up
  3. Proper keyword mapping and planning across the website
  4. Optimal URL structure
  5. Correct siloing
  6. Spot on internal and external linking

On-page plays a huge role when it comes to ranking on Google, because if it is not well-structured and optimized then it will become much harder to rank, and even impossible in some cases.

Off-page and on-page need to work together in complete synergy. The signals sent by the on-page optimization are critical for ranking your website for your targeted keywords, thus it is very important to pay attention even to the smallest details, because something as ‘simple’ as a poorly-structured NAP can cause you more problems than you imagine.

Moreover, when building multiple pages for different locations it is important to use the right keywords in the title and throughout the content.

There are several boxes to check when it comes to on-page optimization for a local website and the better you do, the more chances you will have of ranking on the top of Google. Here you have some of the most important properly explained:

Word Count:

More isn’t necessarily better. It varies from niche to niche, therefore you shouldn’t think that putting 5000 words on your homepage will make you rank better than everyone else, that’s why you need to analyze what your competitors are doing.

You should go and get the word count from your top 10 competitors for your targeted keywords, average it and then use it as your word count for your money page.

This is very similar to the case of anchor text where proper analysis of your competition really pays off.

Keyword Density:

Again, there’s no such thing as a magic percentage to follow, but by all means avoid keyword stuffing because it won’t get you far. Just like with word count, you can go and spy your competitors, see what percentage of keyword density they are using and replicate it.

Moreover, you also need to take into account that Google is smarter, so you need to use LSI keywords and make your content semantic. That’s how things work nowadays, and you need to play by those rules if you wish to win.

#3 – A Strategically Optimized Google My Business Page:

If you want to rank, then your GMB page needs to be spot-on with respect to optimization. Here are some of the most important things to do:

  1. Create and verify your page
  2. Include the correct NAP + your website
  3. Use the categories that perfectly define what you do, because if you choose the incorrect ones, then you will have serious problems ranking
  4. Make sure to include EVERYTHING: the days you work, hours, etc.
  5. Include optimized and geo-targeted photos of your business, products, staff, etc.
  6. Beautify your GMB with a big, nice and optimized (geo-targeted too) cover photo
  7. Write a good and optimized description of your business, but forget about keyword stuffing because it won’t get you far!
  8. Get as many legit reviews as possible, and of course, make sure to reply to all of them so you can prove you are an active business owner

This is one of the most important assets you have at your disposal and it is your duty to optimize it perfectly in order to achieve higher rankings, and hence, get more traffic in return.

But the optimization needs to go beyond search engines and also focus on users and conversions, because if you cannot convert your traffic then your investment will be worthless. That’s why it is important to make sure to add excellent photos about your business, your staff and even include a CTA in the description if it fits correctly.

Even though this article is about ranking, it is always important to take into account the conversions factors. It is still always important, because without them there is not money!

#4 – Google Reviews:

It shouldn’t be surprising to discover what reviews play a huge role when it comes to local rankings, and therefore you need to pay more attention to them. You should aim to have at least 5 reviews, so they can show up and keep growing from them. Moreover, reviews are more than a simple ranking signal, because they also irradiate trust, which is a precious element that will allow you to turn more visitors into clients and sales.

Make It Simple to Leave a Review:

The problem with several websites is that they make it way too hard to leave a review, and if something is too difficult then people simply won’t do it in most cases. Ease up the process and you will see that your satisfied clients will be more inclined towards leaving a nice review about your business on your GMB.

Something as simple as giving them a direct link to leave a review, or perhaps putting a CTA to do it on your website will help you to increase your number of reviews.

Always Reply:

And ALWAYS respond to reviews, even the negative ones. If you ever get one of those, make sure to reply ASAP to address and possibly solve their problem, because this goes beyond the scope of SEO: you need to protect your reputation.

#5 – Citations:

Just like backlinks, citations play a major role when it comes to improving your rankings on Google… but what is it? A concise definition would be the following: it is any online mention of the name, address and phone number of a local business. They are very important, and that’s why it is primordial to optimize them to their fullest.

When building citations you need to make sure that your NAP remains constant, otherwise you will face problems and you will need to execute a cleanup.

But why does Google care about citations? Let’s put it this way: Google collects data from all corners of the internet for each business. That’s why the NAP of your citations needs to remain constant in every single platform, so that the data collected is as accurate as possible, because when it is not the case then ranking becomes a major problem.

Make sure you use HQ platforms and that your NAP is consistent in all of them and you will be fine, because this is part of every successful local SEO campaign.

But wait… where can I place my citations? Here you have a list of pretty good sites:

  1. FourSquare
  2. Factual
  3. Yelp!
  4. Yellow Pages
  5. BBB
  6. CitySearch
  7. Facebook
  8. Manta
  9. Superpages

Of course, when it comes to building citations for countries other than USA you also have the opportunity to use national directories and websites and you must go for it by all means as long as they are not spammed or penalized.

#6 – Topical and Local Relevance:

If you want to make Google truly happy with your website, then you need to make it topical and local relevant. It is better to understand it with a clear example:

Let’s suppose you are a national company serving multiple cities and you wish to rank in each one of them. Apart of creating a landing page for every location and taking care of other on-page and off-page procedures, you also need to create local relevance… but how is it done?

How To Do It?

Most businesses when they try to expand to other cities find out that it is much harder than expected, and it happens because they lack of local relevance for that new location, but it can be easily solved by doing the following: publish 4-5 articles that talk about the new city and send a backlink from them to the new location page.

They don’t need to be spectacular, they just need to be unique and talk about something about the new city. This will help you to create local relevance, which will make it much easier for you to rank in a new location.

Therefore, make sure to follow this, especially if you have been stuck for a long time. This can prevent you from improving your rankings, so give this a try and you will see how much it can help you!

Really Necessary?

Some will argue that this can be expensive or time-consuming if you have many pages for different cities, but the quality of the articles doesn’t need to be spectacular as previously said. They just need to be natural, unique and focused on talking something about the targeted city (nightlife, best restaurant, history, etc.). They are just material for internal linkbuilding, just make sure they are indexable.

#7 – Anchor Text:

“Don’t be this guy with your anchor text strategy!”

It is the clickable text that takes you to another website or page within the same site. The thing is that choosing your anchor text can be harder than it seems, and no, there’s not a default strategy.

Over-optimizing your anchor text by using your targeted keyword too many times is the quickest way to dump your rankings and have a much harder time recovering, because in most cases you will end up triggering a penalty.

The problem with most beginners is that they think that by using their exact targeted keywords as many times as possible they will get to rank higher, but those days are long gone.

In order to find the ‘perfect’ anchor text strategy it is required to analyze what your competitors are doing, and this is done by using special programs like Ahrefs.com and other resources like private software.

A very important thing to point out is that Google is getting much smarter, therefore you need to be more careful with the kind of anchor text you use. For example, let’s suppose you want to rank for plastic surgeon Bangkok. At first it is easy to think that the very same keyword can be used as anchor text, but it is not really that natural. Therefore, a much better pick would be “plastic surgeon in Bangkok”. Google is smart enough to understand that both keywords mean the same thing.

Again, the Wild West days are long gone and Google is much smarter, and hence, it can tell the difference and that’s why your strategy needs to be more natural, which means using natural-sounding anchor text like a human would do.

What To Do If There’s Not Enough Data?

There will be cases where you won’t have much data to work with, in those occasions there’s a route you can follow that will help you to fly under the radar and see what works and what doesn’t for your niche: build branded anchor text backlinks.

Let’s say your business is called Stellar Pizza, then examples of branded anchor text would be:

  1. Stellar Pizza
  2. StellarPizza.com
  3. STELLAR PIZZA

There’s no doubt about it: Google loves brands. Furthermore, this is how natural backlinking happens in most cases, so you should go down this route in case you don’t have enough data to work with. You can save your exact matching anchor text for the real heavy hitters.

#8 – Social Signals and Properties:

Much has been talked about social signals, but the truth is that by its own it won’t get you to the top of Google. Nevertheless, it still plays a very important role in every single strategy, because they are the responsible for justifying the incoming backlinks to your website.

They need to be used strategically, so you can fly under the radar and justify your backlinks. That’s how social signals are used to land real results, because many “SEO experts” talk about them as the pinnacle of ranking (some go to the extreme of saying that they are more important than backlinks!), but it is not really the case.

And yes, they help to add more authority and trust to your website. But there’s another void you need to fill: social properties. Your business needs to be present in as many important social media networks as possible.

And of course, all of your information needs to be accurate and here is a ninja trick that will land you even better results: interlink all of your social properties. This will give Google an easier time connecting these profiles to your main website, and that will give you a massive boost in authority.

Moreover, you can also add these social properties as microdata with any Schema Markup plugin. That is another extra step you can take that will land you excellent results.

All in all, social media presence and signals are very important when it comes to ranking. Major points if you geo-optimized all of the photos you upload to these profiles. If you do, then you can solely expect the best, because those who dare to walk the extra mile will get the most benefits!

#9 – User Experience and Interaction:

“Visitors must love your website!”

UX and interaction is increasing in importance because Google is starting to take it more seriously as it gets smarter. If a user leaves your website too soon, then it is a sign that something is not alright, and if this situation is repeated several times and finally forms a pattern, then it is a clear signal that your website is not offering what visitors are looking, or simply put, you are failing to catch their attention.

Therefore, if you want to retain your rankings, maximize your conversions and eventually become the top choice for the SERPs in your niche, then you need to pay more attention to User Experience, because if your bounce rate is way too high, then your rankings and conversions will suffer the consequences at the end of the day.

Make your users happy and Google will notice it and see that your website is offering exactly what they are looking for, and it will reward you with better rankings. That’s why good SEO practices go beyond off-page work, because you also need to focus on making the user happy and satisfied.

#10 – Organic CTR:

If you want to pull as much traffic as possible from search engines then you need to work on improving your click-through rate, and yes, it has an effect on your rankings. There are some software out there that help you to improve your organic CTR artificially, but it has never shown to have positive results because Google can easily tell when it is not a real user that is doing the search.

The better your CTR is in natural terms, the better you will rank. But how can you improve this variable? You can do it by improving your title and meta-description till you hit the sweet spot. Moreover, adding schema markup to add review stars to your results in SERPs is another tactic that yields amazing results.

That’s where copywriting and spying your competition comes into play. You need to see what your competitors are doing, learn and do it better. It will take a while till you hit that sweet spot that will bring you more visitors, and hence, more opportunities to close a deal or sale.

Conclusion:

Everything that has been previously discussed needs to be taken into consideration when crafting a local SEO strategy for your business. Of course there are other factors, but these ones are the most remarkable and important.

Now you have a pretty good overview on what needs to be done, so take action and start ranking your business on Google!

Do you need help ?

Get in touch today and we can start to discuss the right solution to your business.

We will help you to find your next generation of customers!

Write us today!

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The post Top 10 Local Ranking Signals You Need to Cover To Rank Your Business on Google appeared first on Seo Heroes Bangkok.



from Seo Heroes Bangkok https://www.seoheroesbangkok.com/top-10-local-ranking-signals/

Tuesday, August 29, 2017

10 Ways a Bad Hosting Can Destroy Your Business

Investing into building your own website and driving traffic to it is one of the best things you can do for making your business grow… unless you host it with a bad company.

Did you know that a bad hosting can literally destroy your business and burn your investment? You surely don’t want that to happen, that’s why we invite you to read this article so you can be aware of the consequences.

This is a very recurrent problem for business owners in Bangkok, because they buy a hosting plan from their web design agencies, and unfortunately, 100% of the time they are just the middleman for a less-than-okay hosting company.

Here you will find the 10 ways by which this can annihilate your business, and of course, we are also going to offer you a high-quality solution for hosting your website: Siteground.com. We will review it properly in the development of this post!

#1 – It Will Make Your Website Slow… And Your Customers Hate It:

It shouldnt be surprising to find out that people hate slowloading websites. Not for nothing 47% of shoppers want your website to load in under 2 seconds. Moreover, if your website takes more than 3 seconds to load, then you should expect at least a 40% of your visitors to leave.

It is even more worrying to find out that 50% of people agree that they cannot trust a website that takes too long to load.

A web hosting plan can make your website super slow, and as you can see, it will destroy your credibility, trust, reputation and plummet your conversions.

That’s why you need an excellent hosting plan like the ones offered by Siteground.com. Starting at $3.95/month you cannot go wrong, and yes, we use their plans with all of our clients and none of them have a single complaint… none!

Therefore, if you want a successful website, then you better host it with a great company like Siteground.com, so you can attain an excellent loading speed and satisfy all of your customers.

#2 – It Will Rob Your Money:

Not directly, but in the form of conversions. For instance, let’s suppose you were the owner of a big e-commerce website generating $100,000 USD in sales per day. That’d be awesome, right? Well… but what would you do if you found out that a 1 second delay is making you lose $2.5 million USD per year?

Thats plenty of money, isnt it? This excellent example allows you to see the great damage a bad hosting can cause to your website, and you don’t necessarily need to have a massive e-commerce store to experience these consequences, because it affects business regardless of their size.

Although not entirely correct, let’s take the previous example and reduce the daily amount of sales from $100K to just $500. In theory, due to 1 second delay, your business would lose $125K in sales every single year.

Don’t let a bad hosting plan steal your money, especially when you can get an excellent plan for a low price from Siteground.com.

#3 – You Will Strengthen Your Competition:

Again we need to talk about website speed. For real, a bad hosting is one of the worst things for your business because it will kill your conversions, generate plenty of lost sales every year and strengthen your competition… but how so?

If your website fails to load on time and provide them a good first impression, what do you think they will do? That’s right: they will go to your competition, and if they have a website with an excellent load speed, then they will prefer them over you.

Are you really investing into digital marketing just to hand out your potential customers to your competition?

A bad hosting can completely ruin your digital marketing campaign, that’s why here at SEO Heroes Bangkok we always recommend any of the three principal hosting plans from Siteground.com to our clients, because they are affordable, pretty safe and load very fast.

If you don’t want to strengthen your competition and practically gift your potential clients to them, then you know what to do: avoid getting a bad hosting plan, and if you already have it, then it is about time to terminate it!

#4 – It Is Bad Marketing:

Website speed is such an important metric because it will determine the success of your online marketing campaign.

According to statistics 33% of persons will tell other people about a bad online experience they had. And guess what will happen if your website doesn’t load quickly? Exactly: they will tell to other people about how slow your website is.

This is more than enough to cause a very negative effect in your online marketing campaign. That’s why, if you want to have a successful business in Bangkok, then you need to hire a good hosting plan, so you can offer your web visitors an excellent experience right off the bat.

#5 – Customer Service Is Horrible:

It can be even worse than that

Let’s imagine this: you wake up, turn on your PC, enter to your website and… it doesn’t load! Yes, it is always slow but now it doesn’t even show up!

This is a terrible situation to have, especially if you receive plenty of traffic, because can you imagine how many sales you are losing? But there’s always a way to fix it: contact the customer service from your hosting company.

Although, we are forgetting about something: most of these companies have a TERRIBLE customer service. It means they will respond to your ticket after many hours, or in many cases, after many days. And that’s just for the response, because getting your problem fixed is a completely different thing…

Are you willing to face this situation just to save a couple of dollars per month?

If you understand how beneficial digital marketing is, then you must have already understood that a bad hosting can destroy your business in so many ways that this one is just another.

Dont let this happen to you, because even just 1 hour offline means plenty of lost money!

#6 – It Will Tank Your Rankings (An Even Get You De-indexed):

There’s a very good reason why here at SEO Heroes Bangkok we recommend Siteground.com’s hosting plans: you won’t have to deal with bad and toxic neighbors.

Google counts on more than 200+ variables at the hour of ranking a website, and what many persons don’t know is that your hosting is decisive, because if you are hosting it under the same IP as toxic and bad websites (porn, illegal, casino, spam, etc.), then your rankings will tank and your efforts and investment will be wasted.

Weve seen this happening to many business owners in Bangkok who were advised to get a dirtcheap hosting plan, and you cannot allow yourself to be the next victim

That’s why we always recommend Siteground.com to our clients, because the IPs and servers are clean from toxic websites, and as you can easily guess, this will put you in a favorable position.

Search engines can send you plenty of potential customers, hence, you shouldn’t allow a bad hosting to take that away from you. You cannot let that happen!

And yes, in some cases your website will get de-indexed. We’ve seen this happen many times to companies in Bangkok.

#7 – It Will Kill Your Rankings Sooner or Later:

This goes in concordance to the previous point. Even if you achieve good rankings by hosting your website with a dirt-cheap and bad company you shouldn’t hold high hopes, because sooner or later your rankings will drop.

How so? Just a keyword: bounce rate. The higher it is the less attractive you will be to Google. If your website speed is slow, then people will leave as soon as they open your website, therefore creating a huge bounce rate that is not very good for Google nor other search engines.

Are you really down to letting a bad hosting rip your potential clients away from you? Of course not, and that’s why you need to switch your hosting as soon as possible!

#8 – Bandwidth Is Very Limited:

Not enough bandwidth is ALWAYS a problem.

If you are planning to launch a big e-commerce store or any site intended to receive thousands of visits per day, then you better get a good hosting plan, because otherwise your project will be a huge failure.

You will need plenty of bandwidth, and that’s something that you can only get from a high-quality hosting, and again we will suggest you to pick a plan from Siteground.com: GoGeek for only $11.95 per month.

With a capacity for receiving approximately 100,000 visitors per month, 30GB web space and unlimited websites it is a no-brainer.

If you don’t want to leave a very bad impression in the thousands of visitors that will enter your website, then you better get a plan according to your needs.

#9 – It Will Destroy Trust with Your Customers:

For the reasons previously exposed it is very easy to see why a bad hosting can completely destroy the trust with your customers.

A slow website speed, constant downtimes and a horrible userexperience are the perfect way to dynamite your reputation online and scare potential customers away.

How can a potential customer trust your services if you are failing big time to provide a decent user experience? First impressions matter more than you can tell, that’s why you need to do the right thing and get a decent web hosting plan in order to avoid these problems.

If you were running a hobby blog, then it’d be understandable to get any web hosting that gives you the cheapest price, but that’s not your case because you are running a business, so you need to take it seriously.

#10 – It Will Make Any Marketing Campaign Fail Big Time:


It doesn’t matter kind of campaign you set up: SEO, Adwords, Facebook Ads, Bing Ads, YouTube Ads, etc. If your website is hosted in a bad company, then everything will fail big time.

It is illogical to spend plenty of money into generating traffic when people will arrive to your site and leave as soon as they notice it takes too long to load.

You should NEVER try to cut corners, because your website is the most important element at the end of the day, that’s why the design and the load speed need to be at its best, and of course, the uptime must be 99.9%.

Again, thats why we advise every single one of our clients to work with Siteground.com, because their web hosting plans are amongst the best in the internet and for a very good price. We want you to succeed, therefore we only recommend you the best!

Now you know 10 ways by which a bad hosting can destroy your business, and as you have seen, we’ve talked many times about Siteground, and now it is time to bring it a proper review.

What Makes Siteground.com So Special?

They offer three plans suitable for each type of business.

If you want to host your small business and pay a very affordable price, then the StartUp plan is perfect for you for only $3.95/month that offers you 10GB Web Space and capacity for approximately 10,000 visitors a month.

If you want something more permissive, then you should consider the GrowBig plan for only $5.95/month, multiple websites, 20GB and approximately 25,000 visitors per month.

And if you need a high-end solution, then the GoGeek is perfect for you for only $11.95/month: unlimited websites, 30 GB and 100,000 visitors per month.

Each plan comes with the following incredible features:

  1. Free SSL certificate to make your website trustworthy
  2. Free daily backups to keep your site safe
  3. Free email accounts, set up as many as you want
  4. 24/7 customer support ready to help you when you need it (they excel on this)
  5. Free apps (WordPress, Joomla, etc.)
  6. Free website builder
  7. And more!

And in the case of the GrowBig and GoGeek plans you have the following PREMIUM features:

  1. Priority technical support (get your problems fixed even faster)
  2. 1 Year Free Wildcard SSL certificate
  3. SuperCacher for even more speed
  4. 30 Backups copies available

As you can see it is a very complete company and we recommend them to all of our clients, that’s the best proof that their service is top of the line.

Conclusion:

By now it must be pretty clear why you need to be very careful at the hour of choosing a hosting for your website. And of course, you have a great solution we highly recommend 😉

We hope this article helped you, and in case you had any question, feel free to write it below or even better: you can contact us.

 

Do you need help ?

Get in touch today and we can start to discuss the right solution to your business.

We will help you to find your next generation of customers!

Write us today!

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The post 10 Ways a Bad Hosting Can Destroy Your Business appeared first on Seo Heroes Bangkok.



from Seo Heroes Bangkok https://www.seoheroesbangkok.com/10-ways-bad-hosting-can-destroy-business/

Sunday, July 30, 2017

Web Design Bangkok: 11 Design Mistakes That Kill Your Conversions

Don’t Let a Bad Web Design Kill Your Business:

Everybody knows that a website is a vital part in any digital marketing strategy, but that’s just one aspect.

You can have a good website that gets heaps of traffic, but if the design does not go along with your audience, then this will kill your conversions, and as a result, hurt your business.

In this opportunity we will let you know the 11 design mistakes that kill your conversions, so you can spot them and fix them as soon as possible.

#1 – Lack of Focus:

You are smart enough to understand that the main purpose of a website is to sell your services, but if your site lacks of focus, then this will hurt your conversion rate.

Some websites are truly beautiful, a real artwork, but they lack of focus, and beauty alone won’t generate a positive ROI for your business.

When there’s not a clear focus, too much clutter and a complete disorder, your visitors will get distracted, lose interest and finally leave. You have got to avoid that if you want to convert more visitors into clients or sales.

What can you do? Something as simple as adding a frame around an important element, like a button or contact form, is everything you need to improve your conversions. Using arrows have also proven to be of great help.

That’s why at SEO Heroes Bangkok we design websites with a clear focus, so your visitors land on your site and know exactly what to do. We go further than simply adding a frame around important element, so you can get more conversions.

#2 – Poor Call to Action (CTA):

It doesn’t matter how much traffic your website receives, if you don’t let them know what to do, then you will get low conversions, and therefore, leaving plenty of money on the table.

Thats why CTAs exist, so you can let your visitors what to do. Your calls to action must be straight to the point, there’s no room for ambiguity. People need to know what you want them to do, as simple as that.

What can you do to improve this situation? If your website is plagued with bad CTAs, then you can fix it by simply getting rid of the ambiguity and writing clear and straightforward calls to action, here you have a few examples:

  1. Book Now!
  2. Call Us
  3. Add to Cart
  4. Buy Now
  5. Buy This

Adding some sort of scarcity like just for 24 hours”, just 10 left, limited edition, available only until tomorrow, etc. has proven to an excellent way to trigger your visitors’ emotions, and hence, improve conversions.

There are many other psychological techniques to persuade your visitors to take a concrete action, and here at SEO Heroes Bangkok we implement them in every website we design, so you can obtain an amazing conversion rate.

#3 – Bad and Complicated Navigation:

There are bad things, but nothing worse than a website with poor navigation… that’s the worst!

If you want your visitors to stay in your website, then you need to provide them with an easy navigation, because if they cannot explore your website easily, then more often than not they will leave unsatisfied, and you should know that this will not only affect your conversions, but also your Google rankings.

The navigation should be intuitive, so your visitors can find the information they are looking for fast and easy. This will make them stay on your website for longer, which is of great help for improving your conversions.

How to fix it? For starters you should avoid crowded menus, those are the worst and people hate them. Your menus must be functional, straight to the point and simple. You don’t need to overcomplicate it.

#4 – Incorrect Use of Images:

There’s no doubt about it that images constitute an essential part in web design. As you probably know: a picture is worth a thousand words.

But well, the incorrect use of images will simply kill your conversions. How so? Allow me to explain you how: if you don’t optimize your images, then they will wreck the load speed of your website, and this will reduce your conversions.

Another issue is that when your website has too many images with no clear order or focus, then this will distract your visitors, and you already know that this is a killer for conversions.

What can you do about it? If you really need to use JPEG images, then you should compress them. But my personal advice is to use PNG images, and if you have Photoshop, then make sure to save them for the web. This will make them lighter, and hence, make your website faster.

#5 – No Responsive Web Design:

Nowadays more than 50% of search queries in Google come from mobile devices.

Lets imagine this scenario: you are finally ranking for your top keywords, getting tons of traffic but your web design is not responsive.

What do you think will happen? It is easy to tell: a large part of those visits will leave your website quickly, because it doesn’t look well on their mobile devices.

Can you already see how an unresponsive website can kill your conversions? If people cannot visualize your site in a good format, then they will leave very fast. This will hurt your conversions and your rankings too, something that will reduce your traffic as well.

What can you do about it? Simple hire a good web design company to take care of the problem. There are many WordPress themes which are mobile responsive, but if you really want to cut it, then you need a fully-customized solution, something that we can offer you!

#6 – Wrong Use of Color:

Colors are an important part in web design, and when they are not chosen correctly, then this will affect your website negatively.

A professional and experienced web designer knows that colors have different effects on people, and hence, choosing the right ones is a must-do.

Colors can either help your website or kill it along with your conversions, because if you use too many colors without a concrete reason, then this will distract your visitors and in many cases make them sense a lack of trust.

What can you do? Begin by understand that each color represents different things. Here you have a few examples:

  • Black: elegant, serious, death, enigmatic
  • White: clean, honest, pure, transparent
  • Gray: neutral, mature, sophisticated, conservative
  • Red: Hot, joy, passion, danger, love
  • Dark blue: Stable, expertise, mature, depth, power
  • Light blue: Health, peace, understanding, cool, masculine
  • Green: Nature, prosperity, harmony, growth, organic
  • Yellow: Happiness, energy, intellect, positive, caution
  • Gold: Elegant, mature, stable, wealth, illumination, wisdom

For example, using blue in a restaurant website would be a no-no, because it suppresses appetite. But on the other hand, it is perfect for corporations.

Red is a powerful color, and it can be used to improve your CTAs. Using it in colors with phrases like “Book Now” and “Buy This Now” would be excellent, because it triggers people to take fast actions.

Color psychology plays a huge role in converting your visitors into clients and sales. That’s why here at SEO Heroes Bangkok we pay close attention to this aspect, because it can either make your website successful or a failure.

#7 – Big Chunks of Text:

Want an easy way to scare your visitors and make them leave your website very fast? Then place big chunks of text in your landing page.

People are easily distracted and also annoyed by big chunks of text. This, along with a poor formatting, will make it hard for your website to generate any conversion.

People who are new to this field often think that by putting big chunks of texts in the page they are trying to rank they will get better results, but that’s not necessarily the case.

What can you do about it? It’s simple: you can a long text in your pages, but make sure you format it well. Use shorter paragraphs and make your content visually attractive. People really hate those big chunks of text, because they are boring and hard to read.

You need to engage in order to convert, therefore make sure you present your text in a visually-attractive format. This alone should be enough to see an improvement in your conversions.

#8 – Lack of Trust:

Even though people are more confident buying online these days, your website still needs to signal trust in order to improve your conversions.

Testimonials from past clients are an excellent way to boost the trust your website emits, but just like any other design element in your website, it needs to be presented in an attractive format and within a context.

That’s why everything in your website needs to be designed by following a concrete plan. And you can only achieve that by working with a serious and experienced web design studio.

What can you do? If your website does not present testimonials and social proof in a visually attractive way, then that’s the problem you have got to solve.

#9 – An Ugly and Poor Design:

Just like too much beauty without proper planning can create distraction, an ugly and poor design is another way to decrease your conversions.

We are told that we should not judge things by their appearances, but your web visitors won’t give you a second chance if your web design is ugly and outdated.

An elegant, professional and attractive website makes your visitors trust in what you are selling, especially in competitive industries.

What can you do? If you recognize that your web design is poor and ugly, then you need to a makeover. If there is no clear hierarchy, no purpose and no planning, then your best bet is to hire a professional studio to design something new and better for your business.

#10 – No Hierarchy:

Following the previous point, if your design doesn’t have a clear hierarchy, then this will affect your conversion rate negatively.

If your headings and sub-headings do not transmit a clear message nor have a proper order, then this will confuse your visitors and make them think more than needed, and have no doubt that this will have a negative impact in your conversions.

What can you do? Your heading needs to catch your visitors’ attention right off the bat, so you can use the sub-headings to explain your product or service in more detail.

And of course, this hierarchy needs to be clear and visually attractive. Therefore, if you recognize that your website lacks of it, then here you have the problem to solve.

#11 – No Substance:

Some people think that the key to achieving more conversions is by adding as many elements as possible, but that’s a recipe for disaster.

When a web page doesn’t have substance, it’s easy to put the style over it, but that’s not right. Style is subject to substance, because your design should solely use the design elements that are necessary to deliver your message to your audience.

What can you do? You should audit your whole website and see if you are committing this serious mistake. In case you do, then you need to define the substance of your website and make changes according to it.

Conclusion and Final Words:

As you can see there are several mistakes that can kill your conversions, and therefore, generate a smaller ROI. Driving high-quality traffic to your website is an important part, but is not the only one, because if the web design is not top of the line, then it will be hard to convert your traffic.

That’s why it’s important to work with a highly-experience and professional web design studio like SEO Heroes Bangkok, because we can design a highly-converting website for you. We know that your website is an important asset for your business, therefore, we do our best to deliver you results!

Do you need help ?

Get in touch today and we can start to discuss the right solution to your business.

We will help you to find your next generation of customers!

Write us today!

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Sunday, July 2, 2017

Reasons Why UX is Pivotal to The Future of SEO

Reasons Why UX is Pivotal to The Future of SEO

User Experience (UX) is how a person feels when interacting with a system. It’s the development of interaction with the company and the company’s services or products through a created digital portal (usually via a Website or App). Are you optimizing your online business for Google or your Customers? Actually… you are optimizing the user experience for both. Google is paying more attention to your website’s user experience than you think. In fact, “landing page experience” has been a key factor for ranking ads in Adwords.

UX specialists admit that user experience happens even before entrance into your digital portal. User experience starts by submitting a search query to a search engine.

In 2014, Google was granted a patent related to the inclusion of site speed as an organic search ranking factor (US Patent 8,645,392). Google had announced publicly in its Webmaster Central Blog that site speed would play a factor in organic search rankings. It was clear that Google cares about site speed. Many initiatives like Google DNS, Google Hosted Libraries, Google Fiber, PageSpeed Tools, AMP Project and other Google contributions to the latest web performance standards or protocols add to the long list of tweaks and updates which help boost UX and traffic for the optimization of web experience and online business.

With Google and other search engines focusing on delivering the best user experience, it is important as an industry to redefine your Local Digital Marketing Strategy and the necessary skills needed to succeed. And with recent updates like Hummingbird, Panda, Penguin, Pigeon and hundreds of other Google algorithms that are being updated or tweaked on a regular basis, it is critical to know how users are reacting to website user interface.

Websites with clean design and easy to use navigation, clear structures, logical steps and smooth conversion process positively influence SEO. Since UX is an integral SEO performance indicator it’s important that brands prioritize UX in their learning and development program. User experience is all about

  • Increased Organic Sharing

With increase of machine learning, user interaction will be an important determinant in search engine rankings. Good user experience impacts SEO by increasing sharing and distribution. With more visits and substantial user experience, the sharing of your website can be improved which can affect your SEO directly or produce an indirect well-correlated positive outcome.

  • UX Makes SEO Better

If the user experience on a website is not satisfactory; it becomes impossible for SEO to make term rank or for there to be an increase in additional traffic as no one will engage, convert or click links. Poor SEO will negatively influence UX and vice versa. UX can help your site to manage expectations and provide a usable interface that will encourage return visits. With companies integrating even Big Data & UX with their search engine optimization; they improve conversions on their website and ultimately deliver a greater user experience for customers at every stage.

  • Measurements: SEO + UX = More Leads

SEO is fundamentally about directing people to your website. UX is fundamentally about how your visitors interact with your site. Making SEO and UX different sides of the same coin. Directing people to your site is useless unless that group of traffic is relevant. In the same regard (opposite side of the coin), the structure of your site is worthless if you don’t have traffic to your site. It is extremely important to measure UX and SEO in Google Analytics. Bounce rates, pages visited per session, exit rates, funnels, behavior, new vs. returning visitors, heat maps and internal reports help a lot in the gathering of user data from the experiences received from your digital portal or website. You can affectively make changes to areas which don’t work as your UX intended or make improvements and adapt. Keep in mind that in the beginning stages, there will be a lot of testing and fine-tuning to be done to your SEO in accordance to your UX based on targets you have created.

  • Responsive Sites = Improved SEO and UX

In the most recent study by Hubspot (Global Digital Statshot Q2 April 2017) 4.96 Billion people are expected to use the internet on their mobile phones with 66% penetration. 3.81 Billion Users (51% penetration) are active internet. Both statistics are derived from a total population of 7.497 Billion total population of internet users with an urbanization of 54%. These are some big numbers. Based on these findings, and not surprisingly more people are accessing the content they require through their mobile phones rather than on the web. This is purely due to how we use the internet in our daily lives in the modern-day world. People are active and access information they need on-the-go from anywhere, which usually means on their mobile phones. By creating websites that are reactive and responsive to mobile usage, both SEO and user experience is improved causing higher traffic and improved call-to-actions.

Based on the same research and findings, 51.4% (an increase of 25% from 2016) of mobile phone users share web traffic on mobile phones. 4.9% for tablet devices users (-6% from 2016) and 43.4% for laptop and desktop users (-19% from 2016). Mobile usages has jumped to number 1.

  • Improves Search-to-Landing-Page-to-Conversion Experience

As user experience is about providing the best experience to the visitor by being able to easily find information, use functions and feel at ease with the digital portal. It is necessary that information should be data-driven and specifically, most relevant data should be evident and easiest to access with multiple entry points in a website. By adapting the user experience process to consider multiple entry points, you can achieve optimal solutions across your website which will eventually result in a better search-to-landing-page experience.

  • A Means of Making Money

UX Metrics can be a means to increase your website revenue. You can achieve powerful results if you spend time optimizing the user experience on your website. It is paramount that you combine user experience with SEO strategies which will provide more conversions and help your website maintain an advantage over your competition. SEO strategies increase the potential for visitors to find the data they are looking for, leading them to your website. User experience (UX) allows the visitor to find the data when they reach your website, plus (when designed correctly) lead them to a call-to-action whether it is to “Call Now” or to “Buy Now” or to “Join Our Mailing List”. Being able to find the website and to get what you would need for a successful online business and combining or optimization of these two functions is a how to achieve revenue (or target) success on your digital portal traffic.

 Diving just a little bit further, here is a helpful list of SEO and UX points that can make your website more UX-friendly and help your organic rankings:

  1. Meta Tags and Meta Data: Meta Tags are snippets of text that describe a pages content. They appear only in the pages’ code. It helps to tell search engines what the web page is all about.
  1. Page Speed and Responsiveness: Making your website load as quickly as possible creates a good user experience for your visitors. Visitors that leave (in this case, out of annoyance) affect your site’s bounce rate and affect your rankings in search engines.
  1. Add Schema: Schema is a collaborative community that creates, maintains and promotes structure on the internet, web pages, email messages and other. Shared vocabulary makes it easier for webmasters to develop. By adding Schema, you don’t only tell Google what your content says, but, more importantly what it means.

Forrester Consulting study commissioned by Akamai found that 47% of online shoppers expect a web page to load in two seconds or less. 40% will abandon a retail web page if it takes more than 3 seconds to load. 52% say quick load is an important factor in their loyalty to a site. 79% who experience a dissatisfying visit would no longer buy from that site. This study is reflective of the greater population online. No one enjoys sitting around waiting for a page to load. Often the experience results in frustration and a negative brand and user experience.

 

Do you need help ?

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Wednesday, June 7, 2017

How to Optimize Your LinkedIn Profile to Draw More People to Your Local Business Online

How to Optimize Your LinkedIn Profile to Draw More People to Your Local Business Online

Thinking of improving your LinkedIn marketing?

Ever wonder what LinkedIn marketing tips professionals use to optimize their profiles?

This article discusses strategies professionals use to boost their LinkedIn Marketing.

 

Use of LinkedIn Sponsored Content and Updates

Sponsored Content is content that does not appear on the Company or Showcase Page. It allows advertisers to distribute Company Updates to targeted LinkedIn members outside the Company Page visitors and Followers.

Sponsored Updates provide a more improved way of placing your content in front of key influencers and decision makers on LinkedIn. This ultimately helps build your credibility as an expert in your niche and improves your exposure to individuals who are not in your network.

Given the quality to narrowly restrict the audience for the update, you are therefore able to make the optimum use of the investment you choose to allocate to sponsor updates. The detailed analytics provided by LinkedIn help you determine how effective the paid updates are. The Campaign manager metrics include:

  • Impressions
  • Clicks
  • CTR (Click-Through Rate)
  • CPC (Cost Per Click)
  • Total Spent
  • Social Actions by Campaign
  • Audience Demographics by Campaign

You can assess the effectiveness of your sponsored updates against your organic updates (non-sponsored) on your company page’s analytic page. There are metrics available that allow you to determine how sponsored updates measure up against non-sponsored updates. The metrics tracked and shown are:

  • Impressions
  • Clicks
  • Interactions
  • Followers Acquired
  • Engagement

It is important that you sponsor only posts that is of great value to your intended market in order to guarantee a positive return on investment. With proper planning and detailed content, sponsored updates can be used to greatly expand the reach of your company page and set you up or your company as the expert of your subject in your industry.

 

Add Quality Visual Content to Your LinkedIn Profile

Your LinkedIn profile can be enhanced visually using professional portfolio features to add photos, videos, screenshots and linked articles with images and Infographics or SlideShare presentations.

It is astounding that a majority of people are not aware of these options and therefore not implementing the feature. Now is the best time for you to stand out and get noticed with visuals on LinkedIn.

Here is a helpful list of some of the best visual content that can be implemented on your profile:

  • Graphics and Informative Visual Content
  • Speaker Videos, Product Highlight Videos or Event Highlight Videos
  • Latest Slide Decks from Speaking Engagements
  • Special Projects, Case Studies, Research or Launches presented as Books or Programs
  • Recent Articles or Features in the Press
  • Work Samples, Client Work or Customer Testimonials
  • Screenshots of Social Proof, e.g. Tweets from your Speaking Engagement

It is important not to just set them and forget about them. The visuals should be updated regularly; wait no further, give your profile a makeover and add the latest available quality visual content.

 

Implement Influence Networking

Influence networking is a professional introduction and a touch of personal-connection (by starting a dialogue) in your LinkedIn marketing efforts by the sharing of relevant, scientific, researched, knowledge or experiences (relating to you as a professional) with your network on a deeper level. Influence networking builds digital influence and helps to create a network surrounding your professional subject with other members who share the same interests.

Spending time in the development of real professional relationships with your LinkedIn connections is also an important part of building a digital influence on LinkedIn. On LinkedIn, your network is built on business connections or influences as a leader in your industry. The groups that you join or take part in, help further your reputation and knowledge of your product and services. Influence networking makes you stand out as a better valued connection with members of your network.

In developing your influence network, your connections become more receptive to the content that you share on LinkedIn. As you nurture and grow these connections, the possibilities open in client acquisition or referral-based relationships.

Identify the most valuable people (MVP) in your network, review their profiles to understand what’s important to them and what their goals or what may be their requirements. You can then find ways to acknowledge, help, promote or also connect your connections on an individual basis within your LinkedIn network. Examples of influence networking in action is when you Leverage LinkedIn personal messaging using @mentions or the introductions feature and intentionally promote the contents from your MVPs.

Focusing on influence networking accomplishes four things:

  • You’ll stand-out, become unique from your competitors
  • You’ll become more valuable to your network members because you exhibit your commitment to them.
  • You’ll eventually trigger a reciprocal behavior (mutual benefit) where your members will be willing to return the favor.
  • You’ll easily engage your network members more in the content that you create and share.

Influence networking is an effective, subtle way to move a connection from a static business connection to a valued relationship. Focusing on this process will help develop your business.

 

Offer Value in Discussion Groups

In LinkedIn, you can join discussion groups which relate to the subject, technology, industry or product that you are interested in. According to HubSpot, LinkedIn generates the highest visitor-to-lead conversion rate of about 2.74% which is about three times more than that generated by FaceBook and Twitter. Of social channels marketers use, over 80% of leads come from LinkedIn and looking at LinkedIn discussion groups, 96% of group posts result in profitable leads.

Being an active group member showcases your interests and position as a thought leader or a professional influencer in your industry. Start first by joining the right groups for you. Choosing relevant groups is quite important from a content and search standpoint.

Engagement is the key to maximizing the potential from discussion groups. The rules of content marketing apply just as much here (and perhaps even more so) to your participation in discussion groups. Quality, enriching and informative content is shared to discussion groups can make LinkedIn discussion groups a big source of leads for a marketer.

Engaging activities should not be self-focused or your-product-focused. You as a professional in your industry have knowledge and experience that you can contribute to the conversation without “selling your product”. Participation is valuable and by avoiding normal selling strategies, you become industry or technology focused, rather than focused on the promotion of your product or company. Many marketers either spam groups with links to open promotional blog posts or avoid them completely for fear of LinkedIn’s Site-Wide Automatic Moderation Policy (SWAM).

Activities to consider in LinkedIn discussion groups include:

  • Active Engagement: Reply or comment on articles or comments that your expertise would be welcomed.
  • Social Selling: Focus on contributing expertise. Provide insight and value without expecting return.
  • Stay on Subject: Don’t Spam. Off-Topic content will damage your group’s reputation.
  • Thought Leadership: Provide valuable insight and content. By consistently doing this you may be considered a thought leader in your discussion group.
  • Reach Out to Group Members: Personalize your relationship based on shared professional views, thoughts or experiences.
  • Great Content: Great content inspires discussion and helps viewers relate to or understand better the information which you are sharing with the group. LinkedIn discussions provide a perfect platform to address pain-points.

With LinkedIn discussion groups, there’s a high chance of receiving positive feedback and generate leads from posts that asks a question. This has proven to be factual.

 

Optimize Your Personal Profile

LinkedIn marketing offers business professionals a wonderful opportunity to develop new connections and contacts while extending their professional business network via search, group discussions, direct email, premium paid features, targeted advertising and more.

There are multiple ways of creating traffic and leads on LinkedIn. A consistent and successful way is building a personal profile optimized with related keywords, quality media content from videos, presentation, documents and more.

The content should focus primarily on building relationships and present you as an authority in your market.

It is important your profile is:

  • Personal and professional. People analyze you first, not the business.
  • Relevant, with clearly defined “next step” to find out more about you.
  • The actual you, with no false or “over-optimized” keywords. You still need to use keywords in the profile heading, description and summary.
  • Targeted towards your “Precise” audience.
  • Attention grabbing and specifically in your direct experiences.
  • You should be unique, you can get ideas from similar profiles and competition.
  • Filled with recommendations.
  • Utilize all the available fields and values.

If you can do this, then your profile will stand out, thus, driving more businesses to you.

 

Tag Your Connections in Posts

Tagging connections in your posts ensures they view them, even if they haven’t visited LinkedIn in a while, they receive an email notification saying they have been tagged.

Tagging a connection in your post is simple, just type “@” followed by your connection’s name. Only a tagged connection receives a notification of your post.

Avoid continual tagging of your connections. You should only tag a connection when you are trying to inform them on specific things or interest you don’t want them to miss. Although you could send your connections messages, posting and tagging gives the rest of your connections a chance to view your post in their news feed.

 

Develop Relationships Rather than Adding Connections

Decide on who in your connections you’d like to know better and reach out to them sporadically from your personal profile. Engage with them, share information and learn more about them. This can be done also on a company level, using the company’s page to see who’s visiting and sharing your content.

The key is to figure how you connect personally and emotionally with individuals or groups. This is the basis of an excellent relationship, therefore when done right, a long-term bond is created between marketer and connection. It becomes a way of sharing, collaborating, communicating and transacting.

Building relationships on LinkedIn is helpful to marketers because it basically “pre-qualifies” them with their connections for everything. You become a trusted advisor to one another, in case of a situation where you need help on a question, a product, they will provide you with expert solutions. You collaborate on projects too big for an individual. The relationship becomes mutually beneficial when done right and can subsequently develop into friendship, partnership, collaborations and new business.

 

Below is an Infographic by Quicksprout that further explains and provides helpful tips to increasing LinkedIn engagement.

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